Growth-Driven Paid Media & SEO Lead

dermalogica; Carson (CA); Hybrid; USD 75,000 - 85,000; Full time

Benefits offered by this job

Health benefits

401(k) matching

Product allowances

Wellness programs

Job summary

Dermalogica, a leading skin health brand, seeks a Digital Marketing professional to own Dermalogica.com SEO, AEO, Paid Search, and YouTube campaigns from its Carson, CA HQ. This hybrid role blends strategy and execution with cross-functional teams.

You will drive organic and paid growth, optimize AI search surfaces, analyze performance, and manage budgets. 1–3 years in digital marketing and a BA/BS are preferred.

Qualifications

• BA/BS degree preferred with 1–3 years in digital marketing.
• Experience in SEO and paid search optimization.
• Familiarity with AI search and YouTube advertising.

Responsibilities

• Develop and support the Dermalogica.com SEO strategy (technical, on-page, content).
• Build and execute an AI/Answer Engine Optimization strategy.
• Develop and manage Paid Search strategy; partner with agency.
• Plan, launch, and optimize YouTube campaigns across funnel.
• Perform ongoing keyword discovery and optimization across paid and organic.
• Produce detailed performance analyses weekly, monthly, quarterly.
• Collaborate with content, creative, web and agency partners.
• Support creative project management and new workflow processes.
• Monitor competitor activity; assess impact.
• Manage channel budgets and billing across paid search and YouTube.

Skills

SEO strategy

Paid search optimization

YouTube advertising

AEO / AI search tactics

Content collaboration

Analytics (GA4)

Google Ads

Google Search Console

Cross-functional teamwork

Education

BA/BS preferred

Tools

Semrush

Profound

Asana

Wrike

GA4

Job description

Dermalogica, a leading skin health brand, seeks a Digital Marketing professional to own Dermalogica.com SEO, AEO, Paid Search, and YouTube campaigns from its Carson, CA HQ. This hybrid role blends strategy and execution with cross-functional teams.

You will drive organic and paid growth, optimize AI search surfaces, analyze performance, and manage budgets. 1–3 years in digital marketing and a BA/BS are preferred.