Hybrid Paid Media Specialist — Campaign Setup & Optimization

Beacon Hill Staffing Group; Boston (MA); On-site; USD 55,000 - 75,000; Full time

Job summary

Beacon Hill Staffing Group is seeking a detail-oriented Paid Media Specialist to support digital advertising campaigns across search, social, display, and video. The role focuses on setup, trafficking, tracking, and cross-functional collaboration to optimize performance.

Ideal candidates have 2-4+ years in digital marketing and strong data-driven decision skills. Onsite collaboration and timely delivery are emphasized in a fast-paced, agency-style environment.

Qualifications

• 2-4+ years of experience in digital marketing, media, or related fields.
• Strong attention to detail and proofreading skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Comfortable working with campaign data, analytics, and marketing technology platforms.
• Strong communication and collaboration skills.
• Proactive, organized, and solutions-oriented mindset.

Responsibilities

• Assist with the setup, trafficking, and launch of digital advertising campaigns.
• Maintain campaign tracking documents, creative assets, URLs, UTM parameters, and deadlines.
• Support paid search initiatives, including keyword management, campaign updates, and performance reporting.
• Coordinate with creative, content, social, analytics, and production teams to gather campaign assets and launch requirements.
• Help ensure campaign tracking, quality assurance, and compliance standards are met before launch.
• Monitor campaign performance and assist with reporting and optimization efforts.
• Track project timelines, meeting notes, action items, and deliverables.

Skills

Digital advertising

Campaign trafficking

Analytics tools

Cross-functional collaboration

Attention to detail

Tools

Google Ads

GA4

Excel

Tag Manager

Job description

Beacon Hill Staffing Group is seeking a detail-oriented Paid Media Specialist to support digital advertising campaigns across search, social, display, and video. The role focuses on setup, trafficking, tracking, and cross-functional collaboration to optimize performance.

Ideal candidates have 2-4+ years in digital marketing and strong data-driven decision skills. Onsite collaboration and timely delivery are emphasized in a fast-paced, agency-style environment.