Hybrid Ad Ops Specialist — Campaign Setup & Tracking

True Media; Kansas City (MO); Hybrid; USD 52,000 - 70,000; Full time

Benefits offered by this job

Career development

Hybrid work schedule

Casual dress code

Insurance coverage (medical, dental, V

Job summary

True Media is seeking an Ad Operations Specialist to manage digital campaigns for a portfolio of clients. You will set up campaigns, traffic assets, implement tracking, and monitor pacing across platforms, serving as a primary contact between internal teams and media vendors.

The role requires 1+ years of experience and strong communication skills, with proficiency in analytics and tag management. Hybrid schedule: 3 days in the office, 2 days remote across multiple U.S. offices.

Qualifications

• 1+ years of professional experience managing digital media campaigns.
• Proficiency in standard business productivity suite.
• Working knowledge of digital ad serving platforms, tag management, and web analytics.
• Strong understanding of digital media fundamentals and media math.
• Excellent written and verbal communication skills.
• Ability to manage multiple client workstreams accurately and efficiently.

Responsibilities

• Develop and manage digital campaigns in the ad serving/campaign management platform, implementing tracking aligned with client goals; monitor pacing and delivery trends.
• Evaluate client measurement needs to determine effective setup and tracking architecture, adapting frameworks as required.
• Build and implement UTMs and tracking URLs in line with naming conventions and measurement strategies.
• Traffic digital creative assets to vendors, ensuring assets meet vendor specs and timelines.
• Monitor campaign delivery and performance reporting, analyze anomalies, and propose resolutions.
• Lead implementation of website tags/pixels in the tag management platform and maintain trafficking logs and documentation.

Skills

Digital campaign management

Analytical thinking

Communication skills

Education

Bachelor's degree in advertising/marketing/communications

Tools

Google Analytics

Tag Management Platform

UTM tracking

Job description

True Media is seeking an Ad Operations Specialist to manage digital campaigns for a portfolio of clients. You will set up campaigns, traffic assets, implement tracking, and monitor pacing across platforms, serving as a primary contact between internal teams and media vendors.

The role requires 1+ years of experience and strong communication skills, with proficiency in analytics and tag management. Hybrid schedule: 3 days in the office, 2 days remote across multiple U.S. offices.