Hybrid Paid Media Performance Strategist

Go Maverick Group; Cleveland (OH); Hybrid; USD 60,000 - 85,000; Full time

Job summary

Go Maverick Group seeks a Paid Media Specialist to own hands-on campaign execution, optimization, and analytics across paid social and search. You’ll support four established clients in consumer products, higher education, healthcare, and industrial manufacturing with multi-million-dollar budgets and real impact.

This hybrid role blends in-office collaboration with remote work. You’ll monitor performance, craft data-driven insights, and continually improve ROAS while staying current with

Qualifications

• 3+ years of hands-on paid media experience.
• Strong working knowledge of Meta Business Suite, LinkedIn Campaign Manager, Google Ads, and GA4.
• Experience with day-to-day campaign execution, optimization, and performance analysis.
• Experience managing and optimizing campaigns with meaningful budgets and defined performance goals.
• Ability to analyze data, identify trends, and translate findings into actionable recommendations.
• Strong attention to detail, organization, and time management.
• The ability to independently manage daily campaign operations while balancing multiple priorities.
• Curiosity, initiative, and a drive to continuously improve campaign results.

Responsibilities

• Manage, monitor, and optimize paid media campaigns across Meta, LinkedIn, and Google Ads.
• Analyze campaign performance and identify opportunities to improve results, efficiency, and return on ad spend.
• Use in-platform reporting and analytics tools to uncover insights and make data-driven recommendations.
• Monitor budgets, pacing, audience performance, bidding strategies, and overall campaign effectiveness.
• Build, maintain, and validate campaign tracking and measurement using GA4 and other reporting tools.
• Pull and analyze performance data, develop recurring reports, and communicate key findings to internal teams.
• Collaborate with account service, creative, and media team members to support client goals and campaign success.
• Traffic digital assets and ensure campaigns are launched accurately and on time.
• Stay current on platform updates, industry trends, and paid media best practices.

Skills

Paid media

Data analysis

Campaign optimization

Budget management

GA4

Data-driven

Attention to detail

Time management

Tools

Meta Business Suite

LinkedIn Campaign Manager

Google Ads

GA4

Job description

Go Maverick Group seeks a Paid Media Specialist to own hands-on campaign execution, optimization, and analytics across paid social and search. You’ll support four established clients in consumer products, higher education, healthcare, and industrial manufacturing with multi-million-dollar budgets and real impact.

This hybrid role blends in-office collaboration with remote work. You’ll monitor performance, craft data-driven insights, and continually improve ROAS while staying current with