Hybrid Paid Media Specialist – PPC & Analytics Expert

Haymarket; New York (NY); Hybrid; USD 60,000 - 65,000; Full time

Benefits offered by this job

Health plans including medical, dental

401(k) with company matching

Vacation and sick time

Life insurance

Work from Anywhere 3 weeks

Job summary

Haymarket Media, Inc. is seeking a Paid Media Specialist to join the Campaign Performance / PPC team in New York. The role executes, monitors, and optimizes paid digital campaigns across Haymarket brands with budget tracking and cross-functional collaboration.

You will work with Google Ads, Facebook Ads Manager, programmatic channels, and create optimized reporting. The position offers a hybrid schedule in NYC, with three days in office as needed.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 2-3+ years of hands-on experience with Google Ads, Facebook Ads Manager, programmatic advertising, and paid media campaign execution.
• Proficiency with Excel, Google Sheets, PowerPoint, and Google Slides.
• Familiarity with Looker and Google Analytics; ability to learn new analytics platforms quickly.
• Strong analytical and organizational skills; ability to manage multiple complex projects.

Responsibilities

• Execute, manage, and quality-check paid media campaigns across platforms including Google Ads and Facebook Ads Manager.
• Monitor daily performance, schedule campaigns, set up targeting lists, and implement retargeting.
• Analyze PPC performance and implement optimizations to improve results.
• Maintain campaign tracking logs, reports, and budget trackers for data-driven decisions.
• Develop and update digital creative assets using Canva and platform tools.
• Collaborate with internal teams to share insights and ensure goals are met.
• Support monthly budget forecasting.

Skills

Google Ads

Facebook Ads Manager

Programmatic advertising

Excel

Google Sheets

PowerPoint

Google Slides

Looker

Google Analytics

Data analysis

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Canva

Looker

Google Analytics

Job description

Haymarket Media, Inc. is seeking a Paid Media Specialist to join the Campaign Performance / PPC team in New York. The role executes, monitors, and optimizes paid digital campaigns across Haymarket brands with budget tracking and cross-functional collaboration.

You will work with Google Ads, Facebook Ads Manager, programmatic channels, and create optimized reporting. The position offers a hybrid schedule in NYC, with three days in office as needed.