Hybrid Paid Search Specialist — Boston

Daley And Associates, LLC.; Boston (MA); Hybrid; USD 41,000 - 52,000; Full time

Job summary

Daley And Associates, LLC is seeking a Paid Search Specialist to join their Boston team on a 12+ month contract. The role supports paid media campaigns across digital, paid social, and search, with hands-on experience across display, native, pre-roll, social, and search campaigns.

Hybrid schedule in Boston. The ideal candidate has 3+ years in digital marketing, meticulous attention to detail, and a collaborative mindset to work with cross-functional teams ensuring timely, compliant campaign

Qualifications

• Bachelor’s degree required or equivalent experience in Marketing, Communications or related field.
• 3+ years of digital marketing, advertising, media, or related experience.
• Strong attention to detail and proofreading to ensure accuracy across ad materials.
• Highly organized with ability to manage multiple tasks, deadlines, and priorities.

Responsibilities

• Support day-to-day setup, implementation, and trafficking of paid media campaigns with focus on US retail.
• Maintain campaign trafficking docs including assets, copy, URLs, UTMs, tracking, launch dates and deadlines.
• Help manage campaign timelines, including due dates, creative specs, tracking, approvals and launches.
• Provide hands-on support for paid search campaigns: keyword management, ad updates, monitoring and reporting.
• Conduct routine campaign checks and gather performance data for updates.
• Coordinate with creative, editorial, production, publishing, video, social and analytics teams for campaign materials.
• Schedule recurring meetings, agendas, follow-up notes and action items for stakeholders.
• Communicate with internal teams, agencies, and publishers about campaign details and escalations.
• Assist with creation and implementation of UTM tags and tracking codes with Analytics team.
• Help validate tracking functionality and ensure assets meet requirements.
• Review creative assets and platform specs to ensure accuracy before launch.
• Follow compliance procedures and maintain project information in Workfront.
• Identify issues early and escalate to seniors.
• Monitor campaign delivery and assist with basic performance reporting.
• Support ongoing optimization by data gathering and sharing improvement ideas.
• Promptly raise delivery or QA issues to senior team members.

Skills

Attention to detail

Proofreading

Highly organized

Numbers & analytics

Ownership & accountability

Collaborative

Problem solving

Campaign deadlines

Digital advertising interest

Communication

Education

Bachelor's degree in Marketing, Communications, Digital Marketing, or related field

Job description

Daley And Associates, LLC is seeking a Paid Search Specialist to join their Boston team on a 12+ month contract. The role supports paid media campaigns across digital, paid social, and search, with hands-on experience across display, native, pre-roll, social, and search campaigns.

Hybrid schedule in Boston. The ideal candidate has 3+ years in digital marketing, meticulous attention to detail, and a collaborative mindset to work with cross-functional teams ensuring timely, compliant campaign