Hybrid Multichannel Content Enablement Lead

Boehringer Ingelheim GmbH; Ridgefield (CT); Hybrid; USD 141,000 - 211,000; Full time

Benefits offered by this job

Medical/Dental/Vision

Retirement Benefits

Paid Time Off

Job summary

Boehringer Ingelheim in Ridgefield, CT is seeking an Associate Director, Content Enablement to translate asset customer experience strategy into approved assets. You will manage agencies, collaborate with internal teams for HPRC approval, and orchestrate digital content campaigns across channels.

The role focuses on digital content enablement, cross-functional coordination, and delivering measurable customer experiences while working in a hybrid office model 2–3 days a week.

Qualifications

• Bachelor's degree required; advanced degree preferred.
• Minimum of five (5) years Pharmaceutical Industry experience in marketing, HP Operations, Medical Affairs communications, publications, or related fields.
• Agency experience supporting pharmaceutical assets/brands/campaigns preferred.
• Solid understanding of the Medical, Legal, and Regulatory review of materials.
• Demonstrated understanding of pharmaceutical industry multichannel customer experience including development of a customer experience plan, campaign/tactics/content creation, and engagement technologies.
• Experience coordinating content updates, governance, UX optimization, SEO, analytics, and cross-functional delivery.

Responsibilities

• Manages multiple high-visibility projects with TA and engagement teams to generate ethical, scientifically rigorous BI, TA, and stakeholder aligned medical tactics and content.
• Acts as a change agent with TAs and Medical, Legal and Regulatory to implement medical content campaigns through development, review, approval, tagging and sharing of content across channels.
• Partners with internal teams to ensure processes are in place and deliver high quality campaigns.
• Disseminates approved content and works with Content Advisory Team and CDMA to streamline content based on usage and insights.
• Facilitates submissions of curated content into Veeva Med Comms and supports agency submissions for accuracy and tagging.
• Supports customer journey mapping and persona development across TAs orchestrating personalized campaigns.
• Analyzes TA-specific orchestration with strategists to improve campaigns across CDMA.
• Works with budget holders to establish and manage asset/brand budgets.

Skills

Pharma marketing

Agency management

Multichannel marketing

Content strategy

Project management

Stakeholder collaboration

Communication

Education

Bachelor's degree

Advanced degree

Tools

Veeva Med Comms

Job description

Boehringer Ingelheim in Ridgefield, CT is seeking an Associate Director, Content Enablement to translate asset customer experience strategy into approved assets. You will manage agencies, collaborate with internal teams for HPRC approval, and orchestrate digital content campaigns across channels.

The role focuses on digital content enablement, cross-functional coordination, and delivering measurable customer experiences while working in a hybrid office model 2–3 days a week.