Hybrid Marketing Process Lead – Digital & Data

Hibbert; Ridgefield (CT); Hybrid; USD 104,000 - 127,000; Full time

Job summary

Hibbert is seeking a Marketing Process Owner to lead development of platforms and processes that meet business needs while aligning with internal standards. This full-time, hybrid role is based in Ridgefield, CT, with two to three days in the office each week.

You will gather requirements, understand data models, collaborate with brand leadership, plan annual tactics, and ensure best practices across partners.

Qualifications

• 3+ years’ experience supporting digital and non-personal promotion.
• Strong vendor and project management skills.
• Knowledge of data models and data flows.
• Experience in a regulated/pharma environment is a plus.

Responsibilities

• The MPO must understand data models and data flows to facilitate discussions between third parties and team members, ensuring that Data feeds are developed and included when tactics are developed.
• The MPO will collaborate with the Brand leadership to support development of tactics/campaigns are aligned with BI's business rules and best practices.
• The MPO will participate in brand planning and develop annual tactical plan that is aligned with brand objectives.
• The MPO will coordinate training and conduct audits of applications to ensure best practices are being applied across partners and stakeholders.
• The MPO will collaborate with Brand leads to identify major milestones and strategically plan, develop, and implement LinkedIn promotional campaigns
• The MPO will identify opportunities for the continuous improvement related to the execution of integrated multichannel marketing initiatives.
• The MPO will serve as a project owner and both participate and lead MLR reviews as needed, to advance the approved initiative
• Display behavior and judgment that consistently upholds Hibbert ACT values.
• Available to support occasional travel as needed
• All other duties/ responsibilities as deemed appropriate by management.

Skills

Project Management

Vendor Management

Data modeling & data flows

Marketing technology

Pharma industry knowledge

Cross-functional collaboration

Digital marketing campaigns

Job description

Hibbert is seeking a Marketing Process Owner to lead development of platforms and processes that meet business needs while aligning with internal standards. This full-time, hybrid role is based in Ridgefield, CT, with two to three days in the office each week.

You will gather requirements, understand data models, collaborate with brand leadership, plan annual tactics, and ensure best practices across partners.