Pharma Content Marketing Lead — Hybrid & Impactful

Chiesi; Cary (NC); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Healthcare benefits

Remote work options

Relocation assistance

Tax assistance

Job summary

Chiesi USA seeks a Content Marketing Manager to support the U.S. CARE Marketing Team by leading executional, derivative, and maintenance work for assigned brands.

You will manage promotional assets, campaign updates, field tools, digital tactics, and review-ready deliverables from intake through completion. You will partner with Product Managers, Project Coordination, Marketing Communications, Digital Marketing, agencies, freelancers, and review teams to ensure timely, compliant delivery aligned

Qualifications

• Bachelor's degree required, preferably in marketing, communications, business, life sciences, or a related field.
• Minimum 4-5 years of experience in pharmaceutical, biotech, medical device, healthcare marketing, marketing operations, agency account management, or another regulated environment.
• Experience with promotional material development, PRB / MLR review, campaign execution, field materials, digital tactics, or multichannel marketing.
• Experience working with agencies, freelancers, creative partners, internal production teams, or cross-functional executional partners.
• Strong project management skills, with demonstrated ability to manage multiple priorities, deadlines, inputs, feedback cycles, and stakeholders.
• Experience preparing materials for regulated review, including annotations, references, routing, comment resolution, and approval tracking.
• Strong written and verbal communication skills, with the ability to provide clear direction, summarize decisions, and elevate issues appropriately.
• Strong attention to detail and ability to maintain quality in a fast-paced, deadline-driven environment.

Responsibilities

• Lead execution of brand initiatives, including emails, digital content, sales materials, campaign updates, and other promotional assets.
• Manage projects from intake through delivery, including scope, requirements, stakeholder alignment, approvals, timelines, risks, and closeout.
• Translate Product Manager direction into actionable deliverables and elevate decisions related to strategy, messaging, claims, prioritization, or budget.
• Facilitate project status meetings, drive accountability, and proactively resolve issues impacting timing, quality, scope, or budget.
• Ensure all deliverables align with approved strategy, brand standards, compliance requirements, and business objectives.
• Manage agencies, vendors, and execution partners by providing clear briefs, feedback, priorities, and delivery expectations.
• Lead PRB/MLR review execution, including submission preparation, annotations, comment resolution, approvals, and final release coordination.
• Maintain quality and compliance across claims, references, documentation, version control, and promotional review requirements.
• Partner with Marketing Communications and cross-functional teams to improve execution, review readiness, and operational effectiveness.
• Coordinate campaign activation, measurement, reporting inputs, and handoffs across digital, CRM, operations, and reporting teams.
• Capture campaign insights, field feedback, and performance learnings to drive continuous improvement.

Skills

Brand marketing

Project management

Cross-functional work

PRB/MLR knowledge

Campaign execution

Agency management

Regulated marketing

Education

Bachelor's degree

Tools

Smartsheet

Veeva PromoMats

CRM

Marketing automation

DAM systems

Job description

Chiesi USA seeks a Content Marketing Manager to support the U.S. CARE Marketing Team by leading executional, derivative, and maintenance work for assigned brands.

You will manage promotional assets, campaign updates, field tools, digital tactics, and review-ready deliverables from intake through completion. You will partner with Product Managers, Project Coordination, Marketing Communications, Digital Marketing, agencies, freelancers, and review teams to ensure timely, compliant delivery aligned