Portfolio Media Strategy & Performance Lead

CSL Ltd. ADR; King of Prussia (PA); Hybrid; USD 180,000 - 280,000; Full time

Benefits offered by this job

Hybrid work arrangement

Job summary

CSL Behring seeks a Director of Media Strategy & Performance to lead the US portfolio media go‑to‑market strategy across consumer and healthcare professional audiences. You will own planning frameworks, budget guidance by brand, and channel mix while partnering with brand teams to translate objectives into integrated media plans.

You will govern the media agency of record, collaborate with Procurement on scope and SOW governance, and drive a consistent KPI/ROI standard.

Qualifications

• Bachelor’s degree required.
• 10+ years of media experience with progressive responsibility and multi-brand/portfolio scope.
• Pharmaceutical/biotech/healthcare media experience required, including regulated/promotional environments.
• Experience across consumer and healthcare professional media, agency management, SOW governance, and performance analytics.

Responsibilities

• Own US media strategy, portfolio planning, and investment guidance across consumer and HCP audiences.
• Partner with brand teams to translate objectives into integrated media strategies and ensure alignment with audience strategy and measurement.
• Lead the media agency of record relationship, governance, and performance expectations.
• Establish and champion media briefs, planning processes, and playbooks to enable fast, high‑quality execution.
• Coordinate with PRC Operations to ensure compliant, efficient promotional workflows from planning to activation.
• Define a portfolio test‑and‑learn agenda with Insights & Analytics and external measurement partners.

Skills

Multi-brand strategy

Agency governance

Media analytics

Measurement & ROI

Stakeholder influence

Education

Bachelor’s degree

Tools

IQVIA

Crossix

Komodo

Job description

CSL Behring seeks a Director of Media Strategy & Performance to lead the US portfolio media go‑to‑market strategy across consumer and healthcare professional audiences. You will own planning frameworks, budget guidance by brand, and channel mix while partnering with brand teams to translate objectives into integrated media plans.

You will govern the media agency of record, collaborate with Procurement on scope and SOW governance, and drive a consistent KPI/ROI standard.