Brand Marketing Specialist - Hybrid, Data-Driven

New Park Creative; Hartford (CT); Hybrid; USD 55,000 - 76,000; Part time

Benefits offered by this job

Hybrid work schedule

Job summary

New Park Creative is seeking a Digital Marketing Specialist to support the management and execution of client and internal marketing strategies. You will help craft brand narratives, run email campaigns, and manage content across digital channels.

The role requires a deep understanding of digital marketing, strong analytical skills to measure performance, and collaborative leadership to guide the marketing team. Hybrid work with Hartford office involvement is expected.

Qualifications

• Experience with a broad stack of tools and platforms (Sprout Social, HubSpot, Mailchimp)
• Adobe or Figma experience
• Deep understanding of digital marketing channels and tactics
• Experience working with client accounts, including prompt, friendly, energetic communication
• Exceptional writing skills
• Demonstrate management proficiency and leadership skills
• Ability to project manage and/or work directly with clients
• Confidence and excitement in your creative ideas
• Great communication and attention to detail
• Certification in relevant industry tools and platforms a bonus

Responsibilities

• Manage client accounts and communications, taking ownership of executing daily marketing responsibilities
• Work collaboratively across core areas of the business, including marketing, creative, and operations teams
• Supervise and develop talent within the marketing team
• Lead team meetings, workshops, or other activities, lead by example, and demonstrate company values
• Lead client growth by providing input, oversight, or creation of brand or marketing strategy
• Review, assess, and apply key insights from data and analytics to aid in client account development
• Account management and execution of digital tactics on websites, email marketing, social media
• Meet with company leadership to report, inform, and improve strategic decision making

Skills

Creativity

Communication

Writing

Leadership

Project management

Tools

Sprout Social

HubSpot

Mailchimp

Adobe CC

Figma

Canva

Monday.com

Slack

Google Drive

Google Analytics

Job description

New Park Creative is seeking a Digital Marketing Specialist to support the management and execution of client and internal marketing strategies. You will help craft brand narratives, run email campaigns, and manage content across digital channels.

The role requires a deep understanding of digital marketing, strong analytical skills to measure performance, and collaborative leadership to guide the marketing team. Hybrid work with Hartford office involvement is expected.