Hybrid Marketing Lead - Data-Driven Growth & Enablement

M&T Bank

Boston (MA)

Ibrido

USD 99.000 - 164.000

Tempo pieno

4 giorni fa

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Descrizione del lavoro

M&T Bank is seeking a strategic marketing lead to guide growth for one or more lines of business. You will partner with business leaders to translate growth objectives, market opportunities, and customer needs into data-driven marketing strategies with measurable outcomes.

You will collaborate with cross-functional marketing teams to execute plans, enable sales, communicate progress, and measure impact. The role offers a hybrid schedule with four days onsite at a regional office and remote

Competenze

Bachelor's Degree required.
5 years of marketing experience required (or 9 years with education).
Experience addressing escalated issues and solving complex problems.
Mentoring or onboarding junior talent.
Ability to conduct data-driven marketing planning.

Mansioni

Understand objectives and growth priorities of assigned lines of business.
Partner with business leaders to identify opportunities where marketing can drive growth.
Develop data-driven marketing strategies aligned to business objectives.
Translate goals into integrated marketing plans across channels.
Collaborate with campaign, digital, content, analytics, events, and communications teams.
Establish success metrics and analyze results to recommend optimizations.
Support sales enablement with messaging, positioning, and training.
Communicate plans and outcomes to senior leadership with data-driven insights.