Senior Marketing Director: Demand Gen & Growth (Hybrid)

Combined Ratio Solutions LLC; Providence (RI); Hybrid; USD 140,000 - 210,000; Full time

Benefits offered by this job

Health Insurance

PTO + Holidays

Hybrid onsite 3 days/week

Job summary

Combined Ratio Solutions LLC is seeking a Senior Marketing Director to lead demand generation, content, digital marketing, events, and marketing operations from Providence, RI. The role blends strategic leadership with hands-on execution in a lean environment.

You will own the website, manage HubSpot, and build lifecycles to drive pipeline with executive-level content and trusted industry presence.

Qualifications

• 7+ years of B2B marketing leadership with impact on pipeline and revenue.
• Hands-on HubSpot expertise, including campaign management, segmentation, lead scoring, lifecycle automation, and pipeline reporting.
• Experience owning and optimizing a B2B website as a demand generation and conversion asset.
• Strong content and thought leadership background with demonstrated ability to build market authority in a niche vertical.
• Experience with demand generation, LinkedIn-driven B2B marketing, and email/lifecycle programs.
• Process-oriented operator with ability to build systems and dashboards from scratch in a lean environment.
• Practical fluency with AI-enabled marketing tools applied to content production, campaign operations, or reporting.
• Experience in insurance technology, insurtech, or P&C specialty insurance strongly preferred.

Responsibilities

• Own and execute CRS’s integrated marketing strategy across demand generation, content, digital, events, and sales enablement.
• Drive qualified pipeline and revenue outcomes with direct accountability to commercial results.
• Manage and optimize HubSpot as the marketing and CRM system of record, including campaign infrastructure, contact segmentation, lead scoring, pipeline reporting, and sales handoff workflows.
• Own the CRS website as a marketing asset, including content updates, conversion optimization, and performance tracking.
• Build and manage a structured email and lifecycle marketing program with segmented nurture tracks for carriers versus MGAs.
• Develop and execute content and thought leadership, including white papers, POVs, and executive-level content targeting C-suite and VP-level buyers.
• Lead conference and event strategy for the specialty insurance market.
• Partner with founders and sales on lead quality, conversion, and sales enablement.
• Apply AI and automation to scale content production, reporting, and campaign execution.
• Build marketing operating rhythms: campaign calendars, KPI dashboards, and reporting cadences.

Skills

B2B marketing leadership

HubSpot expertise

Demand generation

Content and thought leadership

LinkedIn marketing

Email marketing

Analytics & dashboards

AI-enabled marketing tools

Insurance tech domain

Tools

HubSpot

Job description

Combined Ratio Solutions LLC is seeking a Senior Marketing Director to lead demand generation, content, digital marketing, events, and marketing operations from Providence, RI. The role blends strategic leadership with hands-on execution in a lean environment.

You will own the website, manage HubSpot, and build lifecycles to drive pipeline with executive-level content and trusted industry presence.