Hybrid Marketing Ops Lead | HubSpot & Analytics

American University; United States; Hybrid; USD 75,000 - 85,000; Full time

Benefits offered by this job

Benefits package

Job summary

American University is seeking a high-impact digital marketing lead for the Kogod School of Business. You will own the School’s marketing technology ecosystem, email journeys, website content, and performance analytics to drive enrollment, brand awareness, and engagement among prospective students, current students, alumni, and partners.

The role centers on HubSpot administration, marketing automation, segmentation, and reporting.

Qualifications

• Bachelor’s degree in marketing, communications, business or related field.
• 5-8 years of relevant experience in digital marketing, marketing automation, or enrollment marketing.
• Hands-on expertise with HubSpot or similar platform for automation, segmentation, and reporting.

Responsibilities

• Owns digital marketing strategy and annual calendar across channels to support enrollment and engagement goals.
• Designs and delivers school-wide marketing journeys, audience segmentation, and lead scoring.
• Establishes KPIs, builds dashboards, and analyzes funnel performance for decision making.
• Manages HubSpot CMS pages, SEO, accessibility, and content governance.
• Oversees marketing technology stack, integrations, and vendor coordination.
• supervises Marketing Automation Specialist and student workers, guiding automation and analytics.
• Other duties as needed and assigned.

Skills

Digital marketing strategy

Campaign planning

Team leadership

Communication

Education

Bachelor’s degree in marketing, communications, business

Tools

HubSpot

Salesforce integration

Google Analytics

CMS/HTML/CSS

Email compliance (CAN-SPAM)

Job description

American University is seeking a high-impact digital marketing lead for the Kogod School of Business. You will own the School’s marketing technology ecosystem, email journeys, website content, and performance analytics to drive enrollment, brand awareness, and engagement among prospective students, current students, alumni, and partners.

The role centers on HubSpot administration, marketing automation, segmentation, and reporting.