Hybrid Marketing Ops Lead – Campaigns & Analytics

University of Vermont; Burlington (VT); Hybrid; USD 65,000 - 74,000; Full time

Benefits offered by this job

Hybrid work schedule

Background check completed

Job summary

University of Vermont in Burlington, VT seeks a Marketing Operations Professional within the PACE division to lead planning, coordination, and execution of all marketing projects and campaigns to meet enrollment goals. You will manage project plans across multiple initiatives, ensure timelines, assets, budgets, and stakeholders are aligned, and collaborate with cross-functional teams and external vendors.

The role centers on daily management of email campaigns in HubSpot, guiding content

Qualifications

• Bachelor's degree in communications, marketing, or related field required.
• 4–5 years of relevant experience in marketing/project coordination.

Responsibilities

• Lead planning, coordination, and execution of marketing projects and campaigns to meet enrollment goals.
• Manage end-to-end email marketing campaigns in HubSpot, including content collection and QA.
• Develop project plans, track timelines, budgets, assets, and stakeholder expectations.
• Coordinate with cross-functional PACE teams and external vendors for outreach initiatives.
• Prepare progress reports and maintain project documentation and dashboards.

Job description

University of Vermont in Burlington, VT seeks a Marketing Operations Professional within the PACE division to lead planning, coordination, and execution of all marketing projects and campaigns to meet enrollment goals. You will manage project plans across multiple initiatives, ensure timelines, assets, budgets, and stakeholders are aligned, and collaborate with cross-functional teams and external vendors.

The role centers on daily management of email campaigns in HubSpot, guiding content