Marketing Operations & Automation Lead

American University; Washington (District of Columbia); Hybrid; USD 75,000 - 85,000; Full time

Benefits offered by this job

Benefits package

Hybrid work model

On-site campus

Job summary

American University’s Kogod School of Business seeks a Manager of Marketing Operations to own the school’s marketing technology ecosystem, journeys, website, and analytics. This hybrid on‑campus role coordinates with Admissions, program leadership, and partner offices to drive enrollment, engagement, and brand impact.

You will lead HubSpot administration, implement automation, analyze performance with dashboards, oversee a small team, and ensure accessibility and SEO across kogod.american.edu

Qualifications

• Bachelor's degree or equivalent in marketing, communications, business, or a related field.
• 5-8 years of relevant experience in digital marketing or marketing automation.
• Hands-on expertise in HubSpot or a comparable marketing automation and CRM platform.
• Experience managing a website in a CMS with SEO and accessibility best practices.
• Ability to establish KPIs, build dashboards, and analyze funnel performance using analytics tools.
• Experience leading or coordinating teams and managing vendors and budgets.

Responsibilities

• Plan and manage the annual digital marketing calendar for the School and programs.
• Own design and delivery of school-wide HubSpot journeys for various constituents.
• Establish KPIs and produce regular performance reports for marketing leadership.
• Maintain and optimize kogod.american.edu pages in HubSpot CMS for UX and accessibility.
• Administer the marketing technology stack including integrations (HubSpot–Salesforce).
• Supervise one Marketing Automation Specialist and student workers, including hiring and coaching.

Skills

HubSpot experience

Analytics proficiency

Communication skills

Project management

Leadership

Education

Bachelor's degree in marketing, communications, business, or related field

Master's degree (preferred)

Tools

HubSpot CRM/Marketing

Salesforce

Google Analytics

HubSpot CMS

HTML/CSS

Job description

American University’s Kogod School of Business seeks a Manager of Marketing Operations to own the school’s marketing technology ecosystem, journeys, website, and analytics. This hybrid on‑campus role coordinates with Admissions, program leadership, and partner offices to drive enrollment, engagement, and brand impact.

You will lead HubSpot administration, implement automation, analyze performance with dashboards, oversee a small team, and ensure accessibility and SEO across kogod.american.edu