Hybrid Marketing Ops Lead — AI Analytics & ROI

A Hiring Company; Houston (TX); Hybrid; USD 75,000 - 110,000; Full time

Benefits offered by this job

Unlimited PTO

401k with a 4% match

Comprehensive health coverage

Job summary

A leading technology company in Houston is seeking a Senior Marketing Operations Specialist to manage B2B marketing technologies and analytics. This role demands strong proficiency in HubSpot and Salesforce, as well as advanced analytical skills to optimize campaign performance. The ideal candidate should possess 5-7 years of experience in marketing operations and a willingness to leverage AI tools effectively. The position offers a hybrid schedule and competitive compensation.

Qualifications

• 5–7 years in B2B marketing operations and analytics required.
• 10+ years of combined marketing background is ideal.
• Ability to calculate ROI and track cost per lead.

Responsibilities

• Manage HubSpot, Salesforce, and ensure seamless data flow.
• Build reports measuring campaign performance and ROI.
• Collaborate with Sales Operations for lead handoff.

Skills

Advanced HubSpot administration

Salesforce proficiency

Analytics tools (Google Analytics)

Data integrations

Strong Excel/data manipulation skills

Communication

Problem Solving

Education

Bachelor's degree in Business or STEM field

Job description

A leading technology company in Houston is seeking a Senior Marketing Operations Specialist to manage B2B marketing technologies and analytics. This role demands strong proficiency in HubSpot and Salesforce, as well as advanced analytical skills to optimize campaign performance. The ideal candidate should possess 5-7 years of experience in marketing operations and a willingness to leverage AI tools effectively. The position offers a hybrid schedule and competitive compensation.