Marketing Ops Lead – Hybrid (Tue–Thu In-Office)

National Association for College Admission Counseling; Arlington (VA); Hybrid; USD 70,000 - 80,000; Full time

Job summary

The National Association for College Admission Counseling (NACAC) seeks a full-time, hybrid Marketing Operations professional to manage NACAC’s CRM and marketing automation initiatives. You will build and optimize campaigns, manage audiences, and ensure data integrity across systems to support membership, events, and development programs.

You will collaborate with the Director of Sales & Marketing and Senior Marketing Manager to deliver targeted campaigns, monitor performance, and drive

Qualifications

• 3+ years of experience in marketing, marketing operations, digital marketing, marketing automation, CRM, or a related field.
• Experience with CRM or marketing automation platforms such as Salesforce, Pardot/Account Engagement, HubSpot, Marketo, or similar systems.
• Experience building and managing email campaigns, automated workflows, audience segments, and digital marketing programs.
• Experience working with marketing campaign processes, timelines, and quality assurance.

Responsibilities

• Manage day-to-day marketing activities within NACAC’s CRM and marketing automation platforms.
• Maintain marketing fields, lists, audience data, and campaign records to support accurate and effective marketing.
• Assist with maintaining integrations between the CRM, marketing platforms, website, events, membership, and other systems.

Skills

Analytical thinking

Project coordination

Cross-functional collaboration

Communication skills

Education

Bachelor's degree

Tools

Salesforce

Pardot/Account Engagement

HubSpot

Marketo

Google Analytics 4

Job description

The National Association for College Admission Counseling (NACAC) seeks a full-time, hybrid Marketing Operations professional to manage NACAC’s CRM and marketing automation initiatives. You will build and optimize campaigns, manage audiences, and ensure data integrity across systems to support membership, events, and development programs.

You will collaborate with the Director of Sales & Marketing and Senior Marketing Manager to deliver targeted campaigns, monitor performance, and drive