Hybrid Marketing Manager: Growth & Wealth Brand Strategy

Financial Narrative; Irvine (CA); Hybrid; USD 80,000 - 90,000; Full time

Benefits offered by this job

401(k) Plan with 6% Match

Company-paid Life Insurance

Tuition Reimbursement

Fitness Reimbursement

Paid Time Off

Paid Holidays

Plus many more associate perks & a

Job summary

Sunflower Bank, N.A. in Irvine, CA seeks a Marketing Manager to develop and execute campaigns aligned with corporate priorities, regulatory requirements, and brand. You will lead activations with internal and external partners to deliver a wide range of marketing deliverables.

The role requires 5-7 years in banking marketing, expertise in MarTech tools, and strong written and verbal communication. The position offers a hybrid work model with competitive benefits and opportunities for

Qualifications

• College degree with Marketing, Business, English, or Journalism major or equivalent experience
• 5-7 years of marketing experience in banking, private banking, investment management, wealth management, or a regulated sales industry preferred
• Past expertise in MarTech tools and data platforms (CRM systems, marketing automation, analytics dashboards, and social media tools)
• Excellent written and verbal communication and presentation skills
• Ability to organize, multi-task, work independently on several projects and meet deadlines
• Ability to provide accurate work
• Skill in defining problems, collecting data and interpreting information
• Ability to read, interpret and apply compliance law and regulations
• Exceptional attention to detail and proofreading skills

Responsibilities

• Collaborate with the Marketing Director and others to develop campaigns and programs that are aligned with corporate goals.
• Establish a positive relationship with executives, line of business leaders and stakeholders; collaborate with managers to help formulate strategy and influence production.
• Support the bank’s lines of business and markets, with a primary focus on products and services of the private wealth line of business, in the creation and implementation of marketing strategies and deliverables.
• Develop and manage marketing programs, which can include collateral, website content, social media, email marketing, and other marketing formats.
• Evaluate opportunities for partnerships, sponsorship, events and advertising on an on-going basis.
• Write copy and aid in the creation of marketing collateral, advertisements, and assorted media.
• Track marketing programs from inception to completion and provide analysis on ROI.
• Manage marketing vendor projects and relationships as relevant.
• Conduct market research as needed, through external resources or internal resources; track reports already completed and analyze as needed.
• Ensure brand communication is consistent with company and brand positioning.
• Ensure all advertising and customer communications adhere to current compliance laws and regulations.
• Perform the job in accordance with applicable industry laws and regulations as well as the policies and procedures established by the company.
• Responsible for upholding Fair and Responsible Banking practices and Code of Ethics and Conduct guidelines.
• Understand and participate in the Bank’s Community Reinvestment Act program.
• Perform other duties as assigned.

Skills

Marketing

Communication

Education

College degree in Marketing

College degree in Business

College degree in English

College degree in Journalism

Tools

CRM systems

Marketing automation

Analytics dashboards

Social media tools

Job description

Sunflower Bank, N.A. in Irvine, CA seeks a Marketing Manager to develop and execute campaigns aligned with corporate priorities, regulatory requirements, and brand. You will lead activations with internal and external partners to deliver a wide range of marketing deliverables.

The role requires 5-7 years in banking marketing, expertise in MarTech tools, and strong written and verbal communication. The position offers a hybrid work model with competitive benefits and opportunities for