Marketing Manager - Banking, Multi-Channel Growth (Hybrid)

ADP, Inc.; Santa Barbara (CA); Hybrid; USD 121,000 - 162,000; Full time

Benefits offered by this job

World class experience

Hybrid work schedule

Competitive compensation

Job summary

Montecito Bank & Trust, located in Santa Barbara, CA, is seeking a full-time Marketing Manager to execute the bank’s strategy into measurable campaigns across brand, digital, social, creative, and product marketing. This hands-on leader owns the annual integrated Marketing Roadmap and oversees the teams, agencies, and vendors delivering it, with accountability to executive leadership.

The role partners with every line of business, builds expertise in deposit, lending, treasury, and wealth

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field, or equivalent work experience, required; MBA or professional certifications preferred.
• 8-10 years of marketing experience in a highly regulated industry with regulatory review.

Responsibilities

• Develop and update the annual integrated Marketing Roadmap.
• Translate business objectives into campaign strategies with KPIs.
• Use audience segmentation and customer insight to tailor messaging for diverse client segments.
• Lead paid search, paid social, programmatic display, video/TV and geo-targeted campaigns.
• Oversee email, SMS, and lifecycle marketing programs.
• Partner with IT and internal developers on roadmap, UX/UI, content, and prioritization for the public website and digital assets.
• Develop clear value propositions and launch messaging for priority products and services with Bank departments.
• Work with data analysts to manage the marketing dashboard and report on KPIs, including ROI and CAC.

Skills

Marketing leadership

Campaign management

Regulated industry experience

Budget management

Education

Bachelor's degree

MBA preferred

Job description

Montecito Bank & Trust, located in Santa Barbara, CA, is seeking a full-time Marketing Manager to execute the bank’s strategy into measurable campaigns across brand, digital, social, creative, and product marketing. This hands-on leader owns the annual integrated Marketing Roadmap and oversees the teams, agencies, and vendors delivering it, with accountability to executive leadership.

The role partners with every line of business, builds expertise in deposit, lending, treasury, and wealth