Senior Marketing Manager - Hybrid, Banking Growth

Montecito Bank & Trust; Santa Barbara (CA); Híbrido; USD 121 000 - 162 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

401K Matching/Retirement Planning

Bank Gatherings, Events, & Associate  

Competitive Pay

Resumo da oferta

Montecito Bank & Trust is seeking a Marketing Manager in Santa Barbara, CA to lead the annual marketing roadmap, oversee cross-functional campaigns, and ensure compliant, measurable results across brand, digital, social, and product marketing. This role blends strategic leadership with hands-on execution in a hybrid work environment.

You will partner with Business lines, IT, and Compliance, manage agencies and vendors, and drive data-informed decisions to grow deposits, lending, and customer

Qualificações

• Bachelor's degree in Marketing, Communications, Business Administration, or related field, or equivalent work experience; MBA or professional certifications preferred.

Responsabilidades

• Partner with the Director to develop and regularly update the annual integrated Marketing Roadmap and 360-degree communication plans for the brand and each line of business (TV, radio, outdoor, print, social, display, search, site messaging, email).
• Translate business objectives (deposit growth, loan origination, new-to-bank households, cross-sell, commercial pipeline) into campaign strategies with clear KPIs.
• Use audience segmentation and customer insight to tailor messaging for consumers, small businesses, nonprofits, commercial clients, and wealth clients.
• Lead paid search, paid social, programmatic display, video/TV and geo-targeted campaigns, with accountability for targeting, budget pacing and results.
• Oversee email, SMS, and other lifecycle marketing programs with Operations and Compliance.
• Partner with IT and internal developers on roadmap, UX/UI, content, and prioritization for public website and digital marketing assets.
• Partner with key Bank departments to develop clear, accurate, and compelling value propositions and launch messaging for priority products and services.
• Work with data analysts to manage the marketing dashboard and report on KPIs, including product adoption, segmentation growth, media efficiency, ROI, cost per acquisition and customer lifetime value.
• Workplace Culture that Values YOU
• Competitive Pay
• 401K Matching/Retirement Planning
• Bank Gatherings, Events, & Associate Engagement Activities

Conhecimentos

Multi-channel campaigns

Supervisory experience

Regulatory/compliance awareness

Website marketing

Formação académica

Bachelor's degree in Marketing/Communications/Business

MBA or professional certifications preferred

Descrição da oferta de emprego

Montecito Bank & Trust is seeking a Marketing Manager in Santa Barbara, CA to lead the annual marketing roadmap, oversee cross-functional campaigns, and ensure compliant, measurable results across brand, digital, social, and product marketing. This role blends strategic leadership with hands-on execution in a hybrid work environment.

You will partner with Business lines, IT, and Compliance, manage agencies and vendors, and drive data-informed decisions to grow deposits, lending, and customer