Strategic Marketing Manager – Banking (Hybrid)

Financial Narrative; Irvine (CA); Hybrid; USD 80,000 - 90,000; Full time

Benefits offered by this job

401(k) Plan with 6% Match

Company-paid Life Insurance

Tuition Reimbursement

Fitness Reimbursement

Paid Time Off

Paid Holidays

Plus many more associate perks & a

Job summary

Sunflower Bank, N.A. in Irvine, CA seeks a Marketing Manager to develop and execute campaigns aligned with corporate priorities, regulatory requirements, and brand. You will lead activations with internal and external partners to deliver a wide range of marketing deliverables.

The role requires 5-7 years in banking marketing, expertise in MarTech tools, and strong written and verbal communication. The position offers a hybrid work model with competitive benefits and opportunities for

Qualifications

• College degree with Marketing, Business, English, or Journalism major or equivalent experience
• 5-7 years of marketing experience in banking, private banking, investment management, wealth management, or a regulated sales industry preferred
• Past expertise in MarTech tools and data platforms (CRM systems, marketing automation, analytics dashboards, and social media tools)
• Excellent written and verbal communication and presentation skills
• Ability to organize, multi-task, work independently on several projects and meet deadlines
• Ability to provide accurate work
• Skill in defining problems, collecting data and interpreting information
• Ability to read, interpret and apply compliance law and regulations
• Exceptional attention to detail and proofreading skills

Responsibilities

• Collaborate with the Marketing Director and others to develop campaigns and programs that are aligned with corporate goals.
• Establish a positive relationship with executives, line of business leaders and stakeholders; collaborate with managers to help formulate strategy and influence production.
• Support the bank’s lines of business and markets, with a primary focus on products and services of the private wealth line of business, in the creation and implementation of marketing strategies and deliverables.
• Develop and manage marketing programs, which can include collateral, website content, social media, email marketing, and other marketing formats.
• Evaluate opportunities for partnerships, sponsorship, events and advertising on an on-going basis.
• Write copy and aid in the creation of marketing collateral, advertisements, and assorted media.
• Track marketing programs from inception to completion and provide analysis on ROI.
• Manage marketing vendor projects and relationships as relevant.
• Conduct market research as needed, through external resources or internal resources; track reports already completed and analyze as needed.
• Ensure brand communication is consistent with company and brand positioning.
• Ensure all advertising and customer communications adhere to current compliance laws and regulations.
• Perform the job in accordance with applicable industry laws and regulations as well as the policies and procedures established by the company.
• Responsible for upholding Fair and Responsible Banking practices and Code of Ethics and Conduct guidelines.
• Understand and participate in the Bank’s Community Reinvestment Act program.
• Perform other duties as assigned.

Skills

Marketing

Communication

Education

College degree in Marketing

College degree in Business

College degree in English

College degree in Journalism

Tools

CRM systems

Marketing automation

Analytics dashboards

Social media tools

Job description

Dallas/Plano TX, Denver CO, Wichita KS, Overland Park KS, or Irvine CA

Description

At Sunflower Bank, N.A., we’re experiencing great growth. Since our founding in 1892, we've been committed to serving our communities and supporting the team members who make it all possible. As a full-service financial institution, we offer a full range of relationship-focused services to meet personal, business, and wealth-management financial objectives. Creating Possibility is not just our mission, it’s what we do every day for clients and associates. Learn more about Sunflower Bank, N.A. at sunflowerbank.com.

Sunflower Bank, N.A. is looking for an energetic, highly motivated individual to fill the position of a full-timeMarketing Manager.

The salary range for this position is $80,000 to $90,000 depending on knowledge, skills, abilities, experience, and location.

This position is Hybrid.

Description:

The Marketing Manager is responsible for the development and execution of strategies and communications in alignment with corporate priorities, compliance and regulatory requirements, company culture, and brand. As part of the Corporate Marketing Department, the Marketing Manager leads marketing activations by coordinating with relevant internal and external partners to create a wide range of marketing and communications deliverables.

Responsibilities:

• Collaborate with the Marketing Director and others to develop campaigns and programs that are aligned with corporate goals.
• Establish a positive relationship with executives, line of business leaders and stakeholders; collaborate with managers to help formulate strategy and influence production.
• Support the bank’s lines of business and markets, with a primary focus on products and services of the private wealth line of business, in the creation and implementation of marketing strategies and deliverables.
• Develop and manage marketing programs, which can include collateral, website content, social media, email marketing, and other marketing formats.
• Evaluate opportunities for partnerships, sponsorship, events and advertising on an on-going basis.
• Write copy and aid in the creation of marketing collateral, advertisements, and assorted media.
• Track marketing programs from inception to completion and provide analysis on ROI.
• Manage marketing vendor projects and relationships as relevant.
• Conduct market research as needed, through external resources or internal resources; track reports already completed and analyze as needed.
• Ensure brand communication is consistent with company and brand positioning.
• Ensure all advertising and customer communications adhere to current compliance laws and regulations.
• Perform the job in accordance with applicable industry laws and regulations as well as the policies and procedures established by the company.
• Responsible for upholding Fair and Responsible Banking practices and Code of Ethics and Conduct guidelines.
• Understand and participate in the Bank’s Community Reinvestment Act program.
• Perform other duties as assigned.

Education / Experience Preferred:

• College degree with Marketing, Business, English, or Journalism major or equivalent experience
• 5-7 years of marketing experience in banking, private banking, investment management, wealth management, or a regulated sales industry preferred
• Past expertise in MarTech tools and data platforms (CRM systems, marketing automation, analytics dashboards, and social media tools)
• Excellent written and verbal communication and presentation skills
• Ability to organize, multi-task, work independently on several projects and meet deadlines
• Ability to provide accurate work
• Skill in defining problems, collecting data and interpreting information
• Ability to read, interpret and apply compliance law and regulations
• Exceptional attention to detail and proofreading skills

Pay is dependent on knowledge, skills, abilities, experience, and location.

Working Conditions

The physical demands of this position require the ability to perform essential job functions with or without reasonable accommodation. Employees may spend extended periods sitting or standing, using hands to operate computers or other equipment, and reaching for work-related tasks. Regular walking may be required, along with occasional bending, stooping, kneeling, or climbing. The role may involve lifting or moving items weighing up to 10 pounds. Vision requirements include close and distance vision, color and peripheral vision, depth perception, and the ability to adjust focus.

People choose to "bank" with us, but for those we serve, we’re more than a bank. We strive to be the financial backbone of their lives, and we know that starts with our team.

Our supportive culture empowers team members to grow and seize new opportunities. Like our namesake, the sunflower, we are:

• Rooted in Strength
• Propelled by Growth
• Individuals in a Great Whole
• Creating Possibility
• Community Focused

Associates enjoy outstanding benefits, including:

• 401(k) Plan with 6% Match
• Company-paid Life Insurance
• Tuition Reimbursement
• Fitness Reimbursement
• Paid Time Off
• Paid Holidays
• Plus many more associate perks & incentives!

You’ve never worked anyplace like Sunflower Bank!

EOE/AA: Minorities/Females/Disabled/Vets

Sunflower Bank, N.A. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, status as a qualified individual with a disability, sexual orientation, gender identity, or any other characteristic protected by law.

If you are a California resident, you may be entitled to certain rights regarding your personal information, which is information that identifies, relates to, or could reasonably be linked with a particular California resident or household. Additional information about our data collection practices and location-specific notices is available on our privacy policy.