Hybrid Marketing Leader: Growth, Brand & Digital Strategy

Connectly Recruiting; Baton Rouge (LA); Hybrid; USD 80,000 - 100,000; Full time

Job summary

A leading financial institution in Baton Rouge is seeking a Marketing Manager to drive strategic marketing initiatives. The successful candidate will develop a marketing strategy, lead a team, and enhance brand engagement. Ideal for a creative individual with over 5 years of leadership experience in marketing, preferably in finance. This hybrid role offers flexibility after an initial onsite integration period. Join us to influence growth and innovation in a mission-driven environment.

Qualifications

• 5+ years of progressive marketing leadership experience.
• Experience within financial services or member-based organization is a plus.
• Proven ability to design and execute integrated marketing campaigns.

Responsibilities

• Develop and execute the organization’s strategic marketing plan.
• Lead brand, content, and digital marketing initiatives.
• Track and evaluate the performance of campaigns.

Skills

Digital marketing expertise

Leadership skills

Brand development

Strategic planning

Collaboration

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

CRM systems

Adobe Creative Suite

Job description

A leading financial institution in Baton Rouge is seeking a Marketing Manager to drive strategic marketing initiatives. The successful candidate will develop a marketing strategy, lead a team, and enhance brand engagement. Ideal for a creative individual with over 5 years of leadership experience in marketing, preferably in finance. This hybrid role offers flexibility after an initial onsite integration period. Join us to influence growth and innovation in a mission-driven environment.