Hybrid Marketing Leader — DTC, Email & Creator Programs

Soko Glam; New York (NY); Hybrid; USD 150,000 - 165,000; Full time

Job summary

Soko Glam in Brooklyn, NY is hiring a Director of Marketing to lead all marketing. You’ll set the strategy and lead the team, owning email and SMS, retention, creator programs, and paid media.

You’ll be measured on results with an uncapped performance bonus tied to DTC profit. This hybrid role requires presence in the Brooklyn office four days a week. Collaboration with founders, merchandising, and brands drives launches and growth.

Qualifications

• 8+ years in marketing, with at least 3 years leading a team or a marketing function.
• 2+ years at a beauty, skincare, or personal care brand
• You’ve personally owned email and SMS strategy for a DTC or e-commerce brand, including flows, segmentation, and revenue results
• Hands-on experience building or scaling a creator, influencer, or affiliate program that drives sales, not just awareness
• Experience managing paid media budgets and directing agencies or contractors
• You think in numbers: profit margin, CAC, lifetime value, and ROAS; show how your decisions moved them
• A builder’s mindset. You’re comfortable setting strategy and doing the work on a small team.
• Based in the New York City area and able to work from our Brooklyn office 4 days per week

Responsibilities

• Shape the marketing plan and calendar, and lead the team that brings it to life.
• Own the strategy and results for Email and SMS, grow revenue, and lead our in-house email specialist.
• Build retention journeys: welcome, post-purchase, replenishment, and win-back.
• Grow our creator community; recruit creators, drive sales, and ensure program profitability.
• Direct paid media strategy across Meta, Google, and TikTok; manage contractors.
• Introduce more customers profitably
• Share a clear weekly read on what’s working, what isn’t, and where to invest next
• Partner with founders, merchandising, and brands on launches and campaigns

Skills

Email & SMS strategy

Paid media management

Creator/influencer program

Marketing leadership

Tools

Shopify

Klaviyo

Attentive

ShopMy

Job description

Soko Glam in Brooklyn, NY is hiring a Director of Marketing to lead all marketing. You’ll set the strategy and lead the team, owning email and SMS, retention, creator programs, and paid media.

You’ll be measured on results with an uncapped performance bonus tied to DTC profit. This hybrid role requires presence in the Brooklyn office four days a week. Collaboration with founders, merchandising, and brands drives launches and growth.