Director Growth Marketing Manager

Talantir; New Jersey; On-site; USD 150,000 - 230,000; Full time

Job summary

Talantir is seeking a Director of Growth Marketing to lead strategy for a fast-growing clean beauty brand. This onsite, 1 day/week role in Ridgefield, NJ places you at the forefront of DTC and omnichannel expansion. You will shape growth, manage agency partners, and collaborate with a developer to execute a high-growth roadmap.

The ideal candidate brings deep DTC expertise, beauty industry fluency, and a leadership presence to drive results in a lean, fast-moving environment.

Qualifications

• 5–8+ years in growth or ecommerce marketing.
• Proven ownership of ecommerce strategy with measurable outcomes.
• Strong DTC experience across funnel from acquisition to retention.
• Deep familiarity with beauty industry dynamics and brand positioning.
• Startup or scaling experience; resourcefulness required.
• Experience managing external agency partners and collaborators.
• Ability to guide ecommerce execution with a web developer; Shopify strategic knowledge.
• Paid media fluency across Meta, Google, TikTok, or Pinterest is a plus.

Responsibilities

• Own and evolve the growth marketing strategy across DTC, ecommerce, and omnichannel.
• Lead and manage external agency relationships across paid media and ecommerce, setting direction on strategy, creative testing, and performance accountability.
• Oversee ecommerce performance across the Shopify storefront, partnering with a web developer to execute against the roadmap.
• Build and own the DTC marketing calendar, coordinating across product launches, retail moments, and promotional campaigns.
• Define and manage KPI frameworks across CAC, LTV, ROAS, AOV, conversion rate, and retention.
• Lead email and SMS strategy including lifecycle programs, segmentation, and automation architecture.
• Drive A/B testing and optimization across paid, owned, and on-site channels.
• Collaborate cross-functionally with creative, retail, and brand teams to deliver cohesive go-to-market execution.
• Contribute to broader brand and channel strategy as a senior member of the marketing team.

Skills

Growth marketing

Ecommerce strategy

Shopify knowledge

A/B testing

Agency management

Retention marketing

Cross-functional leadership

Tools

Shopify

Meta Ads Manager

Google Ads

TikTok Ads

Pinterest Ads

Job description

Director of Growth Marketing

This is 1 day a week onsite in Ridgefield, NJ.

About the Company

Our client is a fast-growing clean beauty brand redefining the at-home wellness experience. Backed by professional spa science and K-beauty innovation, their award-winning products have earned a loyal following in top salons and are rapidly expanding across DTC, retail, and omnichannel. They are a small, ambitious team on a strong growth trajectory with a culture built around ownership and performance.

About the Role

This is a strategy-first role for a growth marketing leader who has owned ecommerce performance end-to-end and is ready to shape how a brand scales across DTC and beyond. You will set the growth marketing strategy, lead agency partners, and collaborate with a web developer to execute against a high-growth roadmap. The right person brings deep DTC expertise, beauty industry fluency, and the leadership presence to drive results in a lean, fast-moving environment.

Key Responsibilities

• Own and evolve the growth marketing strategy across DTC, ecommerce, and omnichannel
• Lead and manage external agency relationships across paid media and ecommerce, setting direction on strategy, creative testing, and performance accountability
• Oversee ecommerce performance across the company's Shopify storefront, partnering with a web developer to execute against the roadmap
• Build and own the DTC marketing calendar, coordinating across product launches, retail moments, and promotional campaigns
• Define and manage KPI frameworks across CAC, LTV, ROAS, AOV, conversion rate, and retention
• Lead email and SMS strategy including lifecycle programs, segmentation, and automation architecture
• Drive A/B testing and optimization across paid, owned, and on-site channels
• Collaborate cross-functionally with creative, retail, and brand teams to deliver cohesive go-to-market execution
• Contribute to broader brand and channel strategy as a senior member of the marketing team

Qualifications

• 5 to 8 or more years of experience in growth or ecommerce marketing
• Demonstrated ownership of ecommerce strategy, with measurable outcomes across DTC performance
• Strong DTC experience across the full funnel, from acquisition through retention
• Deep familiarity with the beauty industry, including category dynamics, customer behavior, and brand positioning
• Experience in a startup or scaling environment where priorities shift and resourcefulness is a requirement
• Proven ability to manage and hold accountable external agency partners and cross-functional collaborators
• Comfort delegating to and directing a web developer on ecommerce execution and site optimization
• Working knowledge of Shopify at a strategic level, with the ability to guide execution without being hands-on
• Paid media fluency across Meta, Google, TikTok, or Pinterest is a plus
• Experience with omnichannel or retail marketing coordination is an asset