Marketing Director (DTC/Ecomm)

Hansen Recruiting; New York (NY); On-site; USD 150,000 - 175,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

401(k)

Job summary

A dynamic recruiting agency is seeking a Marketing Director for a fast-growing DTC lifestyle brand focused on modern women. The ideal candidate will drive full-funnel marketing, manage performance across various platforms, and own brand partnerships. Candidates should possess 3-8 years of experience in DTC marketing, with a background in lifestyle or fashion brands preferred. Strong skills in influencer collaboration and performance marketing are crucial. This role offers a competitive salary and a vibrant work environment.

Qualifications

• 3–8 years of experience in DTC or consumer marketing.
• Background in lifestyle, fashion, or sport-adjacent brands preferred.
• Proven experience with influencer and partnership growth initiatives.
• Experience overseeing performance marketing across Meta, Google, and TikTok.

Responsibilities

• Lead full-funnel marketing to drive growth and brand affinity.
• Build and scale influencer and partnership programs.
• Manage performance marketing across Meta, Google, TikTok.
• Run product drops and seasonal launches.

Skills

DTC marketing

Influencer collaboration

Strategic thinking

Performance marketing

Data-informed decision making

Brand storytelling

Tools

Shopify

Klaviyo

Job description

Join to apply for the Marketing Director (DTC/Ecomm) role at Hansen Recruiting

Base pay range

$150,000.00/yr - $175,000.00/yr

Direct message the job poster from Hansen Recruiting

Recruiting for DTC Brands & High-Growth Agencies | 3-5 Vetted Candidates in 1 Week

Position: Director of Marketing

Location: New York, NY or San Diego (In-office/on-site 2 days a week)

Compensation: $150k - $175k (firm) base + bonus

Reports To: CEO/Co-Founder

Role Type: Full-time/Permanent

Director of Marketing (DTC Lifestyle Brand | Women’s Sport & Culture)

Fast‑growing DTC lifestyle brand intersecting sport, culture, and community. Built for modern women who value movement and style. Strong early traction and entering a new growth phase.

Role

Own the marketing engine end-to-end. Brand, influencer, partnerships, launches, and performance marketing. Hands‑on operator who can set strategy and execute. Partner closely with a founder‑led creative team to bring campaigns and drops to life.

Responsibilities

• Lead full‑funnel marketing to drive growth and brand affinity
• Build and scale influencer + partnership programs
• Manage performance marketing across Meta, Google, TikTok
• Run product drops & seasonal launches
• Connect performance + creative with tight feedback loops

Profile

• DTC marketer who knows how modern brands grow through creators + storytelling
• Strategic + hands‑on in equal measure
• Experimental, fast‑moving, data‑informed
• Strong collaborator with taste and cultural fluency

Experience

• 3–8 years of experience in DTC or consumer marketing
• Background in lifestyle, fashion, or sport‑adjacent brands preferred
• Proven experience with influencer, partnership, and brand‑led growth initiatives
• Experience overseeing performance marketing across Meta, Google, and TikTok
• Strong performance tracking, budget management, and optimization skills
• Bonus points for Shopify, Klaviyo, and early‑stage or growth‑phase brand experience

It is understood that Hansen Recruiting, LLC recruits and refers candidates, regardless of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information or any other legally‑recognized protected basis under federal, state, or local laws, regulations or ordinances.

Seniority level

• Director

Employment type

• Full‑time

Job function

• Advertising and Marketing

Benefits

• Medical insurance
• Vision insurance
• 401(k)