Director of Email Growth & Conversion

3 Little Birds Interactive; Jersey City (NJ); On-site; USD 90,000 - 120,000; Full time

Job summary

A marketing agency in Jersey City is seeking a Marketing Director to lead their email and lead generation programs for multiple beauty brands. The role requires extensive experience in digital marketing leadership, particularly in data-driven website optimization and email customer acquisition campaigns. Ideal candidates will possess strategic thinking as well as tactical skills to effectively execute innovative marketing solutions. The position demands a positive, team-oriented candidate who thrives in fast-paced environments.

Qualifications

• 5-7 years of experience in Digital Marketing Leadership role.
• Experience in website optimization with metrics emphasis.
• Expert in internet best practices impacting SEO and deliverability.

Responsibilities

• Oversee email and lead generation programs for beauty brands.
• Manage testing and reporting programs to improve acquisition.
• Analyze customer lifetime value and adjust marketing programs accordingly.

Skills

Digital Marketing Leadership

Direct response and performance marketing

Website optimization

Email customer acquisition campaigns

SEO content

eCommerce opportunity identification

Analytics platform usage

Education

Bachelor's Degree in Marketing or Business

Tools

Google Analytics

Heat Mapping technology

Job description

A marketing agency in Jersey City is seeking a Marketing Director to lead their email and lead generation programs for multiple beauty brands. The role requires extensive experience in digital marketing leadership, particularly in data-driven website optimization and email customer acquisition campaigns. Ideal candidates will possess strategic thinking as well as tactical skills to effectively execute innovative marketing solutions. The position demands a positive, team-oriented candidate who thrives in fast-paced environments.