Marketing Director

Soko Glam; New York (NY); Hybrid; USD 150,000 - 165,000; Full time

Job summary

Soko Glam in Brooklyn, NY is hiring a Director of Marketing to lead all marketing. You’ll set the strategy and lead the team, owning email and SMS, retention, creator programs, and paid media.

You’ll be measured on results with an uncapped performance bonus tied to DTC profit. This hybrid role requires presence in the Brooklyn office four days a week. Collaboration with founders, merchandising, and brands drives launches and growth.

Qualifications

• 8+ years in marketing, with at least 3 years leading a team or a marketing function.
• 2+ years at a beauty, skincare, or personal care brand
• You’ve personally owned email and SMS strategy for a DTC or e-commerce brand, including flows, segmentation, and revenue results
• Hands-on experience building or scaling a creator, influencer, or affiliate program that drives sales, not just awareness
• Experience managing paid media budgets and directing agencies or contractors
• You think in numbers: profit margin, CAC, lifetime value, and ROAS; show how your decisions moved them
• A builder’s mindset. You’re comfortable setting strategy and doing the work on a small team.
• Based in the New York City area and able to work from our Brooklyn office 4 days per week

Responsibilities

• Shape the marketing plan and calendar, and lead the team that brings it to life.
• Own the strategy and results for Email and SMS, grow revenue, and lead our in-house email specialist.
• Build retention journeys: welcome, post-purchase, replenishment, and win-back.
• Grow our creator community; recruit creators, drive sales, and ensure program profitability.
• Direct paid media strategy across Meta, Google, and TikTok; manage contractors.
• Introduce more customers profitably
• Share a clear weekly read on what’s working, what isn’t, and where to invest next
• Partner with founders, merchandising, and brands on launches and campaigns

Skills

Email & SMS strategy

Paid media management

Creator/influencer program

Marketing leadership

Tools

Shopify

Klaviyo

Attentive

ShopMy

Job description

Soko Glam · Brooklyn, NY · Full-time · Hybrid (4 days in office)

Compensation: $150,000 - $165,000 base + performance bonus

About Soko Glam

Soko Glam helped bring Korean beauty to the U.S. Since 2012, skincare lovers have come to us to discover the best of K-beauty and learn how to use it. We’re a small, founder-led team in Brooklyn. Your ideas move fast here, and you’ll see their impact on the business right away.

The role

We’re hiring a Director of Marketing to lead all of marketing at Soko Glam. You’ll set the strategy and lead the team, including our campaign marketing lead, who runs campaigns, social, and creative. You’ll also be the hands-on expert in the channels that drive our growth: email and SMS, retention, our creator program, and paid media.

You’ll be measured on results, not activity, and paid for them. Your performance bonus is uncapped and tied directly to Soko Glam’s DTC profit.

What you’ll own

• Strategy & team. Shape the marketing plan and calendar, and lead the team that brings it to life. You’ll work hand in hand with our campaign marketing lead on campaigns, social, and creative.
• Email and SMS. This is how we talk to our community every day. Own the strategy and results, grow the channel’s share of revenue, and lead our in-house email specialist.
• Retention. Turn first-time shoppers into lifelong skincare fans. Build the welcome, post-purchase, replenishment, and win-back journeys that keep customers coming back.
• Creators. Grow our community of creators who love K-beauty as much as we do. Recruit them, get them selling, and make sure the program pays off for them and for us.
• Paid media. Decide where we show up across Meta, Google, and TikTok, and how much we spend there. Direct our paid media contractor, and make sure every dollar earns its place.
• New customers. Introduce more people to Soko Glam, and do it profitably.
• Results. Share a clear weekly read on what’s working, what isn’t, and where we should invest next.
• Partners. Hire and manage specialists in influencer relations, paid media, and design. Partner with our founders, merchandising team, and brands on launches and campaigns.

What success looks like in your first 90 days

• Email and SMS revenue is meaningfully up compared with the 90 days before you joined and the same period last year.
• Our creator community is growing, with more creators actively sharing and selling Soko Glam.
• You have a clear, prioritized growth plan for the year ahead, with targets by channel.

What you bring

Required

• 8+ years in marketing, with at least 3 years leading a team or a marketing function
• 2+ years at a beauty, skincare, or personal care brand
• You’ve personally owned email and SMS strategy for a DTC or e-commerce brand, including flows, segmentation, and revenue results
• Hands-on experience building or scaling a creator, influencer, or affiliate program that drives sales, not just awareness
• Experience managing paid media budgets and directing agencies or contractors
• You think in numbers: profit margin, customer acquisition cost, lifetime value, and return on ad spend. You can show how your decisions moved them.
• A builder’s mindset. You’re comfortable setting strategy and doing the work on a small team.
• Based in the New York City area and able to work from our Brooklyn office 4 days per week

Nice to have

• K-beauty category knowledge
• Experience with Shopify, Klaviyo, Attentive, and ShopMy or similar creator platforms
• Comfort using AI tools to move faster on content, analysis, and testing

Compensation

• Base salary: $150,000 - $165,000, based on experience
• Performance bonus: a share of Soko Glam’s DTC profit above a set threshold. It’s uncapped and paid annually. It targets 10% of base and grows as results beat plan.
• A full benefits package, with details shared during the interview process

We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of Soko Glam not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.