Hybrid Marketing Director — Higher Education

University of Wisconsin–Oshkosh; Oshkosh (WI); Hybrid; USD 95,000 - 116,000; Full time

Benefits offered by this job

Health plans

Vacation time

Personal holidays

Job summary

University of Wisconsin–Oshkosh seeks a Marketing Director to lead and translate institutional priorities into actionable marketing plans, driving enrollment, brand awareness, and engagement. You will guide multi-channel campaigns and supervise a marketing team, collaborating with academic and administrative partners.

The role requires on-campus presence with potential hybrid remote work after a probation period.

Qualifications

• Bachelor’s degree in marketing, communications, advertising, public relations, business, or a related field.
• At least five years of progressively responsible experience in marketing, integrated marketing communications, brand management, digital marketing, advertising, or a related field.
• Demonstrated experience developing and executing integrated marketing strategies across multiple channels and using data to evaluate effectiveness.
• Experience leading teams, supervising staff, and providing functional leadership across multidisciplinary teams.

Responsibilities

• Directs strategic planning initiatives and aligns resources with the strategic plan.
• Directs marketing campaigns and sets functional objectives in line with organizational goals.
• Analyzes marketing trends and metrics to guide operational strategies.
• Builds brand identity and awareness across internal and external audiences.
• Develops comprehensive marketing plans with research-based, market-driven programming and evaluation.
• Supervises and develops assigned marketing staff and coordinates workloads.

Skills

Strategic marketing

Team leadership

Executive communication

Data-driven decisions

Education

Bachelor’s degree in marketing/related field

Job description

University of Wisconsin–Oshkosh seeks a Marketing Director to lead and translate institutional priorities into actionable marketing plans, driving enrollment, brand awareness, and engagement. You will guide multi-channel campaigns and supervise a marketing team, collaborating with academic and administrative partners.

The role requires on-campus presence with potential hybrid remote work after a probation period.