Marketing Director

University of Wisconsin; United States; Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

Health plans

Vacation

Personal holiday

Sick leave

Parental leave

Wisconsin Retirement System

Job summary

University of Wisconsin Oshkosh is seeking a Marketing Director to lead the University Marketing and Communications team. The role translates institutional priorities into actionable marketing plans and oversees integrated campaigns across creative, digital, social media, web, and advertising channels.

The Director provides strategic leadership, supervises marketing staff, and collaborates with academic and administrative partners to advance enrollment, reputation, and engagement while aligning

Qualifications

• Bachelor’s degree in marketing, communications, advertising, or a related field.
• At least five years of progressively responsible marketing experience.
• Experience translating priorities into actionable marketing plans and using data to inform decisions.
• Experience leading cross-functional teams and managing priorities.
• Strong executive communication and relationship-building skills.

Responsibilities

• Directs strategic planning initiatives and objectives aligned with the strategic plan.
• Directs campaigns by contributing information, analysis, and strategic thinking to establish functional objectives.
• Analyzes marketing trends and metrics to guide marketing operations and decision-making.
• Builds brand identity and awareness across internal and external audiences.
• Develops comprehensive marketing plans with research-based, market-driven programming and evaluation measures.
• Oversees staff and resources, managing hours for at least 2.0 FTE and fostering accountability.

Skills

Strategic marketing leadership

Executive communication

Collaboration across teams

Data-driven decision making

Team leadership

Education

Bachelor’s degree in marketing, communications, advertising, public relations, business, or related field

Job description

Current Employees:

If you are currently employed at any of the Universities of Wisconsin, log in to Workday to apply through the internal application process.

Position Title:

Marketing Director

Job Category:

Limited Employment

Employment Type:

Regular

Job Profile:

Marketing Director (B)

Job Duties:

The Marketing Director serves as a key member of the University Marketing and Communications leadership team, working under the strategic direction of the Assistant Chancellor for University Relations and Strategic Communications. The position is accountable for translating institutional priorities into actionable marketing plans, providing timely updates and recommendations, and proactively identifying matters requiring executive consultation or approval. The Marketing Director provides strategic and operational leadership for the University of Wisconsin–Oshkosh’s marketing function and is responsible for developing and executing integrated marketing strategies that advance institutional priorities, including enrollment, reputation, brand awareness and engagement. The Marketing Director leads the planning, coordination and execution of university marketing initiatives across creative, digital, social media, web, advertising and related channels. The position establishes priorities, coordinates resources, guides brand strategy and integrated campaigns, and uses data and performance measures to evaluate effectiveness and inform decision-making. The Marketing Director provides direct supervision and day-to-day leadership for assigned marketing staff, establishing priorities, supporting staff development, coordinating workloads and fostering accountability and collaboration across the team. The Marketing Director works collaboratively across University Marketing and Communications and with academic and administrative partners to translate institutional strategy into effective marketing programs. The position provides day-to-day leadership for marketing operations, exercises independent judgment in managing priorities and resources, and brings forward strategic recommendations and matters requiring executive-level direction. This position requires regular on-campus presence and flexibility for leadership meetings, campus events and institutional priorities. However, hybrid remote work may be available after the successful completion of an initial probationary period. Please note that the remote work policy is subject to change at the discretion of the school or university.

Benefits:

Universities of Wisconsin also offers an extremely competitive benefits package for 2026 that includes:

• Health plans, currently starting at $45 per month.
• 176 hours of vacation per year (prorated for start date).
• 36 hours of personal holiday, and 9 legal holidays (prorated for start date).
• 176 Hours of sick leave for first 18 months. After this period, employees can earn up to 96 hours per fiscal year. Accumulates without limit and does not expire.
• Paid parental leave after six months of continuous employment.
• Wisconsin Retirement System (pension) with 7.2% employer contribution for 2026.
• All employment benefits are subject to change.
• A full list of current benefits and eligibility requirements can be found on our website.

Key Job Responsibilities:

• Directs strategic planning initiatives and establishes objectives to ensure appropriate use of financial, administrative, staffing resources, and alignment with the strategic plan
• Directs marketing campaigns by contributing information, analysis, and strategic thinking establishing functional objectives in line with organization goals
• Analyzes marketing trends and critical measurements of productivity and customer service to implement marketing operational strategies
• Builds brand identity and awareness for the division among internal and external audiences, ensuring consistent image and identification with the brand across all marketing and communications efforts
• Develops comprehensive marketing plans that encourage research‑based, market‑driven programming and outcome evaluation, including cost and effectiveness measures for marketing initiatives
• Exercises supervisory authority, including hiring, transferring, suspending, promoting, managing conduct and performance, discharging, assigning, rewarding, disciplining, and/or approving hours worked of at least 2.0 full‑time equivalent (FTE) employees

Required Qualifications:

• Bachelor’s degree in marketing, communications, advertising, public relations, business, or a related field.
• At least five years of progressively responsible experience in marketing, integrated marketing communications, brand management, digital marketing, advertising, or a related field.
• Demonstrated experience developing and executing integrated marketing strategies and campaigns across multiple channels, translating organizational priorities into actionable plans, and using data to evaluate effectiveness and inform decisions.
• Demonstrated experience leading teams, supervising staff, or providing significant functional leadership across multidisciplinary teams, including setting priorities, fostering accountability and collaboration, and navigating differing perspectives with professionalism and sound judgment.
• Demonstrated ability to independently manage marketing operations, projects, competing priorities, and resources; resolve challenges; and provide well‑developed recommendations and solutions.
• Strong executive communication, collaboration, and relationship‑building skills, including proactively communicating priorities, risks, and decisions; maintaining alignment with institutional direction; and working effectively across teams and stakeholder groups.

Preferred Qualifications:

• Relevant professional certification in marketing, digital marketing, analytics, project management, or a related field.
• Experience leading marketing within higher education, government, public‑sector, nonprofit, healthcare, or another complex, mission‑driven organization.
• Experience navigating institutional governance, approval processes, and shared decision‑making in a complex or decentralized organization
• Experience leading multidisciplinary marketing functions, including creative, digital, social media, web, advertising, or brand management.
• Experience developing marketing strategies that support enrollment, recruitment, reputation, audience growth, or organizational positioning.
• Experience managing marketing budgets, external agencies, vendors, and paid media.

Contact Information:

For questions regarding your application and additional options to apply, contact Human Resources at [e-mail] or 920‑424‑1166.

Work Authorization:

Unless otherwise indicated in the job posting, the University of Wisconsin Oshkosh does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term. UW Oshkosh is not an e‑verify employer; therefore, STEM extensions are not options for work authorization.

Legal Notices:

Reasonable Accommodations UWO provides reasonable accommodations to qualified individuals with disabilities who are employees or applicants for employment. Employment opportunities will not be denied because of the need to make reasonable accommodations for a qualified individual with a disability. If you need assistance or accommodation in applying because of a disability, please contact [e-mail] or 920-424-1166. This job announcement and other material on this site will be made available in alternate formats upon request to an individual with a disability.

Confidentiality of Applicant Materials UWO is a State agency and subject to Wisconsin's Open Records Law. UWO will not, however, reveal the identities of applicants who request confidentiality in writing except as may be required by Wisconsin's Open Records law. In certain circumstances, the identities of 'final candidates' and/or the identity of the appointed applicant must be revealed upon request.

CBC & Reference Check Policy All candidates for employment are subject to a pre-employment screening which includes a criminal background check, work authorization, and verification of education. It will also require you and your references to answer questions regarding sexual violence and sexual harassment.

Annual Security and Fire Safety Report (Clery Act) For the UWO Annual Security and Fire Safety Reports (i.e., Clery Report), which includes statistics about reported crimes and information about campus security policies, see https://uwosh.edu/police/, or call UWO Police Department, at [phone] for a paper copy.

UW is an Equal Opportunity Employer Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, status as a protected veteran, or any other bases protected by applicable federal or State law and UW System policies. We are committed to building a workforce that represents a variety of backgrounds, perspectives, and skills, and encourage all qualified individuals to apply.

The Universities of Wisconsin serve approximately 161,000 students. Awarding nearly 37,000 degrees annually, the Universities of Wisconsin is Wisconsin’s talent pipeline, putting graduates in position to increase their earning power, contribute to their communities, and make Wisconsin a better place to live. Nearly 90 percent of in‑state Universities of Wisconsin graduates stay in Wisconsin five years after earning a degree – with a median salary of more than $66,000. The Universities of Wisconsin provides a 23:1 return on state investment. The Universities of Wisconsin also contribute to the richness of Wisconsin’s culture and economy with groundbreaking research, new companies and patents, and boundless creative intellectual energy. The Universities of Wisconsin and its employees are purpose‑driven, people‑focused, and committed to stewardship.