Marketing Data Analyst - Hybrid, Power BI & KPI Insights

Addison Group; Fort Worth (TX); Hybrid; USD 75,000 - 90,000; Full time

Benefits offered by this job

Annual bonus opportunity

Hybrid work schedule

Career advancement opportunities

Exposure to executive stakeholders and

Opportunity to build impactful аналити

Job summary

Addison Group is seeking a Marketing Data Analyst to support customer experience and marketing performance through analytics, reporting, and automation. You will work with marketing and business stakeholders to turn data into actionable insights that drive decisions.

The ideal candidate has strong Microsoft-based analytics experience, develops KPIs, and builds scalable Power BI reporting solutions that provide clear, measurable outcomes for the business.

Qualifications

• 5+ years of experience in data analytics, BI, or a related field.
• Experience supporting marketing, customer experience, or digital functions preferred.
• Strong proficiency with SQL Server and T-SQL.
• Hands-on experience creating Power BI reports and visuals.
• Experience defining KPIs, performance metrics, and reporting frameworks.
• Ability to present data findings to technical and non-technical audiences.
• Experience gathering requirements from stakeholders to drive outcomes.
• Strong analytical, problem-solving, and communication skills.

Responsibilities

• Analyze marketing and customer data to identify patterns, opportunities, and performance trends.
• Develop and maintain Power BI dashboards and reports that provide actionable business insights.
• Partner with marketing and business teams to establish KPIs and measurement strategies.
• Gather requirements from stakeholders and translate business needs into reporting and analytics solutions.
• Build automated processes and reporting workflows using scripting and automation tools.
• Conduct both quantitative and qualitative analyses to support marketing and customer experience initiatives.
• Communicate findings, recommendations, and performance insights to leadership and cross-functional teams.
• Collaborate with stakeholders across digital marketing, communications, campaign management, UX, and operations.

Skills

Power BI

SQL Server / T-SQL

KPIs & reporting metrics

Stakeholder collaboration

Data analytics

Communication

Job description

Addison Group is seeking a Marketing Data Analyst to support customer experience and marketing performance through analytics, reporting, and automation. You will work with marketing and business stakeholders to turn data into actionable insights that drive decisions.

The ideal candidate has strong Microsoft-based analytics experience, develops KPIs, and builds scalable Power BI reporting solutions that provide clear, measurable outcomes for the business.