Specialist, Marketing Analytics

Nationwide; Columbus (OH); Hybrid; USD 88,000 - 164,000; Full time

Benefits offered by this job

Medical/dental/vision insurance

Life Insurance

Disability coverage

Paid time off (18 days/year)

Nine paid holidays

401(k) with company match

Pension plan

Business casual attire

Job summary

Nationwide is seeking a seasoned Marketing Information Specialist to advance data-driven marketing insights. You will develop analytics capabilities, build predictive models, and support production analytics for internal partners.

You’ll lead data analysis, document requirements, and help translate complex results into actionable marketing decisions, collaborating across teams in a fast-paced environment.

Qualifications

• Five or more years of analytics experience with statistical methods.
• Experience with SQL and data querying.
• Experience with Power BI or similar visualization tools.
• Ability to translate data into clear business insights.

Responsibilities

• Supports end-to-end marketing analytics projects from data collection to insights.
• Develops dashboards and reports to communicate results to stakeholders.
• Collaborates with Marketing and Integration teams to improve campaigns.
• Applies rigorous statistical approaches to measure marketing effectiveness.
• Assists cross-functional teams and documents requirements.

Skills

Analytical thinking

Communication

SQL

Agile

Data analysis

Education

Undergraduate degree; postgraduate preferred

Tools

Power BI

Salesforce

Databricks

Teradata

Job description

What you’ll do

• Provide end-to-end support for email marketing measurement and analytics, including process development, data collection, campaign classification, reporting, visualization, analysis, and optimization recommendations
• Partner closely with Marketing Managers and Marketing Integration teams to deliver data-driven insights that improve campaign performance
• Build reports and dashboards that help stakeholders understand results, trends, and opportunities
• Apply analytical rigor to evaluate marketing effectiveness and identify actions that can improve outcomes
• Support additional marketing channels and cross-functional teams as business needs evolve

What we’re looking for

• Strong presentation and communication skills, with the ability to translate data into clear business insights
• Experience working with marketing and customer data across platforms such as Salesforce, Databricks, Teradata, or similar systems
• Knowledge of statistical methods, including test design and statistical significance
• Experience with data visualization and reporting tools, preferably Power BI
• Ability to work across teams, manage multiple priorities, and influence decisions through insight and collaboration

This hybrid position is based in Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 2 days per week. Current Nationwide Remote Associates may be considered.

Job Description Summary

Building a deep understanding of customers and the marketing that works to attract them begins with developing insights and solutions from data. If you thrive on problem-solving, connecting the dots and being part of an organized and informed project team, have exceptional attention to detail and a deep sense of ownership for quality and project workflow, we want to know more about you!

As a Specialist, you’ll develop and support marketing information capabilities and insights for production or internal business partners. This can include responsibility for business and data analytics projects, including development and maintenance of intermediate statistical models and related analyzes. This can also include developing the business understanding vital for analytics projects, obtaining and leading related data, performing analyses, interpreting results, outlining requirements for analytical solutions as needed, providing insights to internal clients and helping implement insights to marketing decisions.

You also may work on projects through one or more of the delivery cycles from initiation, solution scoping, design, development, and analytic execution through implementation. You’ll help document business rules, business cases, requirements, information requirements, analytic requirements and implementation strategy for changes and improvements to customer information and decision making both in an analytical and operational environment.

Job Description

Key Responsibilities:

• Assists with multiple projects to develop business and data analysis to drive business objectives.
• Participates on workstreams of projects designed to execute analytics and to deliver analytic and operational capabilities and solutions.
• Helps generate understanding of business processes and assists with identifying critical business metrics and information requirements for decision making.
• Documents the efforts of the business subject matter professionals; assists with the business alignment and scoping sessions.
• Assists in gathering, analyzing and interpreting a wide variety of underlying data to support business, customer and/or financial objectives; able to identify new ways to combine business data to improve business processes and marketing and business outcomes.
• Helps with the initiative to build and/or improve existing statistical models to solve business problems; defining requirements for sophisticated machine-learning models; implementing testing strategy and assists in putting final models into production.
• Assists with interpreting statistical/analytical results and creating a feedback loop for analyzes improvement.
• Builds data visualization to support business needs.
• Helps designs and implements qualitative and quantitative research projects and methodologies used to measure consumer perceptions and satisfaction.
• Helps drive marketing action and results through the interpretation and application of data and research findings.
• Helps facilitate business implementation planning sessions.
• May facilitate post-implementation checkpoint with business units to ensure best in class solutions are implemented.
• Works with leader to influence change and gain support from leadership and key partners for the development of new processes and methods
• Assists with developing governance, documentation and training around new processes.

May Perform Other Responsibilities As Assigned.

Reporting Relationships:

Reports to Director/Manager. This is an individual contributor role.

Typical Skills And Experiences

Education:

Undergraduate studies with post graduate studies preferred.

Experience:

Typically, five or more years related experience with analytic techniques, statistical methodologies, statistical software and data analysis. Experience with problem solving in a business environment; working with large customer and/or prospect databases; working with product, geographic, demographic data to identify trends and opportunities.

Knowledge, Skills and Abilities:

Strong knowledge of analytic lifecycle, business intelligence, database warehousing applications, structured query language, and qualitative/quantitative research methodologies. Proven problem solving, analytical, research and quantitative analysis skills and analytical working techniques, including regression, decision trees, multivariate analysis, etc. Good verbal and written communication skills. Proficiency in developing ad hoc queries using SQL. Comprehension of Agile methodology framework.

Other criteria, including leadership skills, competencies and experiences may take precedence.

Staffing exceptions to the above must be approved by the hiring manager’s leader and HR Business Partner.

Values:

Regularly and consistently demonstrates Nationwide Values.

Job Conditions

Overtime Eligibility:

Exempt (Not eligible)

Working Conditions:

Normal office environment. Extended and non-standard work hours based on project and customer needs.

ADA

The above statements cover what are generally believed to be principal and essential functions of this job. Specific circumstances may allow or require some people assigned to the job to perform a somewhat different combination of duties.

Benefits

We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more. To learn more about the benefits we offer.

Nationwide pays on a geographic-specific salary structure and placement within the actual starting salary range for this position will be determined by a number of factors including the skills, education, training, credentials and experience of the candidate; the scope, complexity and location of the role as well as the cost of labor in the market; and other conditions of employment. If a Sales job, Sales Incentives, based on performance goals are possible in addition to this range. Note on Compensation for Part-Time Roles: Please be aware that the salary ranges listed below reflect full-time compensation. Actual compensation may be prorated based on the number of hours worked relative to a full-time schedule.

The national salary range for Specialist, Marketing Information Management : $88,000.00-$164,000.00

The expected starting salary range for Specialist, Marketing Information Management : $88,000.00 - $132,000.00