Audience Lifecycle Architect

Metro Credit Union; Chelsea (MA); Hybrid; USD 105,000 - 130,000; Full time

Job summary

Metro Credit Union in Massachusetts seeks a senior marketer to lead audience strategy and activation across our CDP, CRM, and paid media. You will translate data signals into audience-focused campaigns, establish governance, and partner with product, analytics, and operations to drive member growth.

You will collaborate with the Lifecycle Marketing Manager to shape communications and experiences, leveraging data to improve acquisition, onboarding, retention, and reactivation while working in a

Qualifications

• At least seven years in lifecycle marketing, CRM, audience strategy, CDP management, or data-driven marketing.
• Hands-on experience with CDP, audience-building, CRM, data activation, or marketing automation platforms.
• Experience activating audiences across owned and paid digital channels.
• Strong analytical skills to translate data into practical marketing recommendations.
• Excellent attention to audience eligibility, suppression rules, QA, documentation, and channel readiness.
• Strong communication, project management, problem-solving, and stakeholder management.

Responsibilities

• Identify high-value opportunities within behavioral, transactional, product and relationship data.
• Translate data signals into audience strategies that support acquisition, onboarding, cross-sell and retention.
• Build scalable audiences with accurate eligibility rules and activation workflows.
• Collaborate with cross-functional teams to connect business priorities with actionable audience opportunities.
• Work with Lifecycle Marketing Manager to develop communications and member experiences.
• Analyze audience performance and optimize targeting and personalization.

Skills

Lifecycle marketing

CRM

Audience strategy

CDP management

Marketing automation

Data-driven marketing

Stakeholder management

Project management

Communication skills

Problem-solving

Education

Bachelor’s degree

Tools

GrowthLoop

Salesforce

Braze

HubSpot

Marketo

GA4

Tableau

Power BI

Excel

SQL

Snowflake

Job description

Metro Credit Union in Massachusetts seeks a senior marketer to lead audience strategy and activation across our CDP, CRM, and paid media. You will translate data signals into audience-focused campaigns, establish governance, and partner with product, analytics, and operations to drive member growth.

You will collaborate with the Lifecycle Marketing Manager to shape communications and experiences, leveraging data to improve acquisition, onboarding, retention, and reactivation while working in a