Lifecycle Marketing Specialist

The Judge Group; Baltimore (MD); Hybrid; USD 70,000 - 90,000; Full time

Job summary

A financial services consulting firm is looking for a Lifecycle Marketing Specialist to lead marketing strategies for customer growth and retention. The role involves developing and optimizing initiatives for onboarding and engagement within consumer banking products. Candidates should have strong digital marketing backgrounds and experience with deposit products. This hybrid position emphasizes collaboration within Agile teams to achieve performance outcomes using tools like Jira, making this role crucial for maximizing customer relationships.

Qualifications

• Digital marketing experience, ideally within consumer-facing or financial services environments.
• Experience supporting deposit and/or checking products is highly preferred.
• Demonstrated ability to own initiatives and results end-to-end.

Responsibilities

• Own lifecycle marketing strategy from beginning to end.
• Develop, execute, and optimize lifecycle marketing strategies aligned to business objectives.
• Lead retention-focused programs designed to deepen relationships and reduce churn.

Skills

Digital marketing experience

Project ownership

Agile methodologies

Tools

Jira

Job description

Our Financial Services client is seeking a Lifecycle Marketing Specialist to join their growing team!

Job Title

Lifecycle Marketing Specialist

Location(s):

(Hybrid or in-office based on local office guidelines)

Job Description

The Lifecycle Marketing Specialist is responsible for owning and driving end-to-end lifecycle marketing strategies that support customer growth, engagement, and retention. This role will lead the development, execution, and optimization of lifecycle marketing initiatives across onboarding, activation, and retention, primarily supporting consumer banking products such as deposits and checking accounts.

This position requires a strong digital marketing background, the ability to own results from strategy through execution, and close collaboration with cross-functional partners using Agile methodologies.

Candidates with experience supporting consumer banking clients or working within consumer financial services organizations are strongly preferred.

Key Responsibilities

• Own lifecycle marketing strategy from beginning to end, including onboarding, activation, and retention
• Develop, execute, and optimize lifecycle marketing strategies aligned to business objectives
• Drive customer onboarding and activation initiatives to improve early engagement and adoption
• Lead retention-focused programs designed to deepen relationships and reduce churn
• Manage and continuously improve lifecycle marketing roadmaps and prioritization
• Own performance outcomes and results end-to-end, from strategy development through execution and optimization
• Collaborate with cross-functional teams including product, analytics, technology, and marketing partners
• Use Agile methodologies to plan, track, and execute marketing workstreams
• Leverage Jira to manage workflows, backlog, and delivery milestones

Required Qualifications

• Digital marketing experience, ideally within consumer-facing or financial services environments
• Experience supporting deposit and/or checking products is highly preferred
• Demonstrated ability to own initiatives and results end-to-end
• Experience developing, executing, and optimizing marketing strategies
• Strong project ownership and execution skills

Preferred Qualifications

• Experience working with consumer banking clients or within consumer banking organizations
• Familiarity working in Agile teams within regulated industries