Senior Lifecycle Marketing Lead: Personalization & Growth

LE001 Northwest Bank; Kentucky; On-site; USD 110,000 - 150,000; Full time

Job summary

Northwest Bank is seeking a Senior Lifecycle Marketing Lead to own personalized consumer marketing programs across the customer journey. You will design and optimize programs spanning email, direct mail, and journey orchestration, leveraging the CDP to activate audience segments and improve retention.

Collaborating with Marketing, Digital, Analytics, Product, Technology, and Compliance teams, you will turn customer insights into timely, data-driven communications that drive engagement and growth

Qualifications

• Bachelor's degree in marketing, business, communications or related field.
• 3–5 years in brand marketing, marketing content strategy, or related areas.
• Experience with email platforms such as HubSpot or similar.
• Familiarity with CDP or journey orchestration tech.
• Experience with direct mail integration and customer engagement programs.
• Strong writing and editorial skills; ability to simplify financial concepts.

Responsibilities

• Develop lifecycle marketing strategies for acquisition, onboarding, engagement, and retention.
• Lead cross-channel campaigns across email, direct mail, and other programs.
• Own audience targeting, personalization, testing, deliverability, and performance.
• Partner with Analytics, Data, and Technology teams to define audience strategies and activation processes.
• Collaborate with Compliance and Risk teams to ensure regulatory compliance.

Skills

Email marketing

CDP activation

Customer journey orchestration

Cross-channel marketing

Data-driven communications

Stakeholder collaboration

Education

Bachelor's degree in Marketing/Business/Communications/Journalism or related field

Tools

HubSpot

Salesforce Marketing Cloud

Adobe Campaign

Job description

Northwest Bank is seeking a Senior Lifecycle Marketing Lead to own personalized consumer marketing programs across the customer journey. You will design and optimize programs spanning email, direct mail, and journey orchestration, leveraging the CDP to activate audience segments and improve retention.

Collaborating with Marketing, Digital, Analytics, Product, Technology, and Compliance teams, you will turn customer insights into timely, data-driven communications that drive engagement and growth