Lifecycle Marketing Manager - Empower & Elevate

DocuSign; Chicago (IL); Hybrid; USD 101,000 - 139,000; Full time

Job summary

Docusign is seeking a strategic Lifecycle Marketing Manager to drive revenue growth and customer retention. You will architect the journey for managed accounts, designing omnichannel programs that balance self-service efficiency with high-touch sales engagement.

The role collaborates with Sales, Marketing Operations, and Data Analytics to optimize campaigns, handoffs, and AE enablement, while leading A/B tests and weekly/quarterly reviews to inform strategy.

Qualifications

• 5+ years of experience in Lifecycle Marketing, Demand Generation, Sales Enablement, or Field Marketing, ideally within a B2B SaaS organization
• Bachelor's degree in Marketing, Business, Communications, or equivalent practical experience
• Experience partnering with Sales (Account Executives, SDRs, Sales Leadership) to co-create revenue-generating initiatives
• Experience building, launching, and managing multi-touch marketing campaigns and sales engagement cadences

Responsibilities

• Lead day-to-day program execution with the Empower Squad, transforming go-to-market strategies into actionable, high-impact campaigns
• Co-develop "warm handoff" motions with Sales, creating seamless transition workflows when product-led growth signals indicate sales readiness
• Design, launch, and optimize co-marketed programs, email sequences, and high-touch plays tailored to target account segments
• Establish clear feedback loops with Sales leadership to iterate on program messaging, offer structures, and timing
• Build, maintain, and scale a self-serve enablement repository that AEs can leverage on demand
• Operationalize sales engagement platforms to give AEs access to targeted marketing collateral and automated cadences
• Partner with Marketing Operations and Data Analytics to monitor campaign attribution, handoff conversion rates, AE adoption metrics, and pipeline velocity
• Run continuous A/B tests on messaging, handoff timing, and collateral formats to maximize response rates
• Synthesize program insights into weekly and quarterly business reviews for executive stakeholders in Marketing, Revenue Operations, and Sales

Skills

Lifecycle Marketing

Demand Generation

Sales Enablement

Field Marketing

Sales partnerships

Campaign management

Email sequences

Education

Bachelor's degree in Marketing, Business, Communications

Tools

Salesforce

Outreach

Salesloft

Highspot

Seismic

Job description

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people's lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign's Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What you'll do

We are looking for a strategic and execution-oriented Lifecycle Marketing Manager to drive incremental revenue growth and customer retention across our key business segments. In this role, you will be the architect of the journey for our managed accounts, designing omnichannel programs that guide users between self-service efficiency and high-touch sales engagement. You will focus on two core pillars: Sales & Marketing Program Alignment: Partnering closely with Sales leadership to develop high-converting marketing programs (such as warm-handoff motions, triggered outreach, and sales-assisted campaigns) that bridge self-serve product signals with high-touch sales engagement. AE Self-Serve Enablement: Designing and operationalizing self-serve marketing toolkits, content hubs, and agentic plays that enable Account Executives to engage prospects faster, deliver personalized touches, and close deals with higher efficiency.

This position is an individual contributor role reporting to the Director, Lifecycle Marketing.

Responsibility

• Lead day-to-day program execution with the Empower Squad, transforming go-to-market strategies into actionable, high-impact campaigns




• Co-develop \"warm handoff\" motions with Sales, creating seamless transition workflows when product-led growth (PLG) signals, trial usage, or engagement scores indicate sales readiness




• Design, launch, and optimize co-marketed programs, email sequences, and high-touch plays tailored to target account segments




• Establish clear feedback loops with Sales leadership to iterate on program messaging, offer structures, and timing




• Build, maintain, and scale a self-serve enablement repository (content, sequence playbooks, and video walkthroughs) that AEs can leverage on demand




• Operationalize sales engagement platforms (e.g., Outreach, Salesforce) to give AEs 1-click access to pre-approved, highly targeted marketing collateral and automated cadences




• Partner with Marketing Operations and Data Analytics to monitor campaign attribution, handoff conversion rates, AE adoption metrics, and pipeline velocity




• Run continuous A/B tests on messaging, handoff timing, and collateral formats to maximize response rates and meeting book rates




• Synthesize program insights into weekly and quarterly business reviews (QBRs) for executive stakeholders in Marketing, Revenue Operations, and Sales

Job Designation

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What you bring

Basic

• 5+ years of experience in Lifecycle Marketing, Demand Generation, Sales Enablement, or Field Marketing, ideally within a B2B SaaS organization




• Bachelor's degree in Marketing, Business, Communications, or equivalent practical experience




• Experience partnering with Sales (Account Executives, SDRs, Sales Leadership) to co-create revenue-generating initiatives




• Experience building, launching, and managing multi-touch marketing campaigns and sales engagement cadences

Preferred

• Deep familiarity with sales tech stacks (e.g., Salesforce, Outreach, Salesloft, Highspot, Seismic) and best practices for AE enablement




• Understanding of product-led growth (PLG) motions, intent signals, lead scoring, and product-qualified lead (PQL) handoffs




• Ability to analyze campaign performance, track funnel metrics (MQL to SQO conversion), and use data to tell a clear narrative to stakeholders




• Strong organizational and project management skills; comfortable running agile sprints or squad motions across cross-functional partners




• Exceptional written and verbal communication skills with an ability to tailor copy for both internal sales teams and prospective enterprise buyers

Wage Transparency

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.

Based on applicable legislation, the below details pay ranges in the following locations:

California: $118,900.00 - $163,450.00 base salary

Washington: $101,400.00 - $145,475.00 base salary

Illinois: $101,400.00 - $139,425.00 base salary

This role is also eligible for the following:

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.

Global benefits provide options for the following:

• Paid Time Off: earned time off, as well as paid company holidays based on region


• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement


• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment


• Retirement Plans: select retirement and pension programs with potential for employer contributions


• Learning and Development: options for coaching, online courses and education reimbursements


• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.

Life at Docusign

Working here

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what's right, every day. At Docusign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you'll be loved by us, our customers, and the world in which we live.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at [e-mail].

If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at [e-mail] for assistance.

Applicant and Candidate Privacy Notice

States Not Eligible for Employment

This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

Equal Opportunity Employer

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

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