Hybrid Law Firm Marketing & BD Specialist

Haley Stuart Group; Hackensack (NJ); Híbrido; USD 90.000 - 120.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Comprehensive benefits package

Generous PTO

401K with match

Descripción de la vacante

Haley Stuart Group is seeking a Marketing and Development Specialist for a prominent law firm in New Jersey. The role focuses on driving strategic marketing and business development initiatives, enhancing visibility, and strengthening client relationships.

You will work closely with firm leadership on high-impact projects and oversee marketing staff. The position requires 5+ years in marketing/BD within a law firm or professional services context, a bachelor’s degree in a related field, and

Formación

• 5+ years of experience in marketing, communications, and business development.
• Law firm or professional services experience
• Bachelor’s degree in Marketing, Communications, Business, or related field preferred.

Responsabilidades

• Support the firm’s marketing and business development strategies to increase brand awareness and generate new business opportunities.
• Help oversee the Marketing Coordinator and Marketing Assistant, delegating and coordinating day-to-day projects.
• Manage the firm’s social media strategy and content calendar across multiple platforms.
• Maintain and update the firm website, ensuring accurate content and optimizing SEO and GEO performance.
• Coordinate client events, seminars, webinars, and networking programs, including logistics and on-site support.
• Manage sponsorships, memberships, and networking opportunities aligned with strategic goals.
• Prepare RFPs, pitches, presentations, and market research to support attorney business development efforts.
• Develop and update attorney biographies, practice descriptions, and other marketing materials.
• Coordinate submissions for legal rankings and awards, including Chambers, Best Lawyers, and Super Lawyers.
• Support newsletters, press releases, client alerts, and blog content.
• Maintain CRM data and prepare analytics to measure marketing effectiveness.

Conocimientos

Marketing strategy

Content creation

Project management

Copywriting

CRM familiarity

Social media management

Analytics

Educación

Bachelor's degree in Marketing, Communications, Business, or related field

Herramientas

Microsoft Office

Adobe Creative Suite

Zoom

CRM systems

SEO tools

Descripción del empleo

Haley Stuart Group is seeking a Marketing and Development Specialist for a prominent law firm in New Jersey. The role focuses on driving strategic marketing and business development initiatives, enhancing visibility, and strengthening client relationships.

You will work closely with firm leadership on high-impact projects and oversee marketing staff. The position requires 5+ years in marketing/BD within a law firm or professional services context, a bachelor’s degree in a related field, and