Marketing and Business Development Specialist

Haley Stuart Group; Hackensack (NJ); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Comprehensive benefits package

Generous PTO

401K with match

Job summary

Haley Stuart Group is seeking a Marketing and Development Specialist for a prominent law firm in New Jersey. The role focuses on driving strategic marketing and business development initiatives, enhancing visibility, and strengthening client relationships.

You will work closely with firm leadership on high-impact projects and oversee marketing staff. The position requires 5+ years in marketing/BD within a law firm or professional services context, a bachelor’s degree in a related field, and

Qualifications

• 5+ years of experience in marketing, communications, and business development.
• Law firm or professional services experience
• Bachelor’s degree in Marketing, Communications, Business, or related field preferred.

Responsibilities

• Support the firm’s marketing and business development strategies to increase brand awareness and generate new business opportunities.
• Help oversee the Marketing Coordinator and Marketing Assistant, delegating and coordinating day-to-day projects.
• Manage the firm’s social media strategy and content calendar across multiple platforms.
• Maintain and update the firm website, ensuring accurate content and optimizing SEO and GEO performance.
• Coordinate client events, seminars, webinars, and networking programs, including logistics and on-site support.
• Manage sponsorships, memberships, and networking opportunities aligned with strategic goals.
• Prepare RFPs, pitches, presentations, and market research to support attorney business development efforts.
• Develop and update attorney biographies, practice descriptions, and other marketing materials.
• Coordinate submissions for legal rankings and awards, including Chambers, Best Lawyers, and Super Lawyers.
• Support newsletters, press releases, client alerts, and blog content.
• Maintain CRM data and prepare analytics to measure marketing effectiveness.

Skills

Marketing strategy

Content creation

Project management

Copywriting

CRM familiarity

Social media management

Analytics

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Microsoft Office

Adobe Creative Suite

Zoom

CRM systems

SEO tools

Job description

We currently have an excellent opportunity for a Marketing and Development Specialist with a prominent law firm in the Paramus, NJ area (Zip code 07652). The Marketing and Business Development Specialist will play a key role in driving strategic marketing and business development initiatives that enhance the firm’s visibility, strengthen client relationships, and support continued growth. Reporting to the Chief Marketing & Business Development Officer and Marketing & Business Development Manager, this position offers a highly visible opportunity to work closely with firm leadership and attorneys on a wide range of impactful projects. Law firm or experience with a professional services firm is required for this position.

What you will love about working here:

• Hybrid opportunity - 5 days in the office over a two-week period and the rest from home
• Work directly with firm leadership on strategic initiatives.
• Lead high-visibility projects with meaningful impact.
• Collaborative, highly engaging, and supportive firm culture with growth potential, as well as firm events
• Comprehensive benefits package along with generous PTO 401K with match

Marketing and Business Development Specialist Position Responsibilities:

• Support the firm’s marketing and business development strategies to increase brand awareness and generate new business opportunities.
• Help oversee the Marketing Coordinator and Marketing Assistant, delegating and coordinating day-to-day projects.
• Manage the firm’s social media strategy and content calendar across multiple platforms.
• Maintain and update the firm website, ensuring accurate content and optimizing SEO and GEO performance.
• Coordinate client events, seminars, webinars, and networking programs, including logistics and on-site support.
• Manage sponsorships, memberships, and networking opportunities aligned with strategic goals.
• Prepare RFPs, pitches, presentations, and market research to support attorney business development efforts.
• Develop and update attorney biographies, practice descriptions, and other marketing materials.
• Coordinate submissions for legal rankings and awards, including Chambers, Best Lawyers, and Super Lawyers.
• Support newsletters, press releases, client alerts, and blog content.
• Maintain CRM data and prepare analytics to measure marketing effectiveness.

Marketing and Business Development Specialist Position Requirements are:

• 5+ years of experience in marketing, communications, and business development.
• Law firm or professional services experience
• Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
• Excellent writing, editing, project management, and organizational skills.
• Strong attention to detail and ability to manage multiple priorities.
• Proficiency with social media tools, CRM systems, Microsoft Office, Adobe Creative Suite, and Zoom.