Go-to-Market Integration Lead

Verizon; New York (NY); Híbrido; USD 116.000 - 201.000; Jornada completa

Descripción de la vacante

Verizon is seeking a Go-to-Market Integration Lead in New York. You will bridge brand strategy with operational execution, coordinating in-house teams, agencies, and production partners to drive multi-channel campaigns.

In this hybrid role, you’ll translate high-level goals into actionable briefs, manage senior stakeholders, and ensure timely delivery across OLV, social, and digital touchpoints with strong attention to compliance and results.

Formación

• Bachelor's degree or 4+ years of work experience.
• Six+ years of relevant experience.
• Agency or in-house agency experience.
• Experience building, refining, and evaluating creative briefs from high-level marketing strategies.
• Proven experience leading end-to-end go-to-market execution across full-funnel digital touchpoints.
• Track record of driving cross-functional alignment and managing complex stakeholder review cycles.

Responsabilidades

• Translate high-level marketing goals into actionable execution plans, drafting and refining creative briefs.
• Serve as the strategic hub uniting in-house creative leads, marketing leads, media and production leads to resolve roadblocks.
• Drive creative development and delivery across full-funnel touchpoints, from online video to social and digital advertising.
• Oversee the operational rhythm of campaigns, including creative rotation schedules, deliverables and trafficking process.
• Ensure compliance against all partner requirements, including legal, partner and compliance reviews.

Conocimientos

Go-to-market leadership

Cross-functional alignment

Stakeholder management

Creative brief development

End-to-end delivery

Project coordination

Agency or in-house experience

Educación

Bachelor's degree or four or more years of work experience

Six+ years of relevant experience

Herramientas

Workfront

Descripción del empleo

When you join Verizon

You want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What you'll be doing...

Go-to-Market Integration Lead

We are seeking an agile, strategically minded Go-To-Market Integration Lead to join our team supporting the Verizon In-House Agency and creative strategy team. In this role, you will do much more than manage project timelines-you will serve as a strategic engine driving key marketing initiatives across brand and mobility marketing. The ideal candidate connects macro strategy with micro execution, bringing critical thinking to every workstream to bridge creative ambition, stakeholder priorities, and seamless GTM execution. This person should have incredible attention to detail, a bias to action, and be able to manage parts of multiple projects at the same time.

Key Responsibilities:

• Translate high-level marketing goals into actionable execution plans, drafting and refining creative briefs, while applying sharp strategic framing to shepherd work through senior leadership approvals

• Serve as the strategic hub uniting in-house creative leads, marketing leads, media and production leads to resolve roadblocks, align priorities and drive cross-functional momentum.

• Drive creative development and delivery across full-funnel touchpoints, from online video to social and digital advertising

• Oversee the operational rhythm of campaigns, including creative rotation schedules, deliverables and trafficking process for key campaigns

• Ensure compliance against all partner requirements, ensuring feedback is correctly incorporated, e.g., legal, partner and compliance requirements

What we're looking for...

You are a strategic integrator who bridges big-picture brand vision and operational precision. Thriving in fast-paced creative environments, you know how to distill complex business priorities into clear, actionable creative briefs and drive cross-functional alignment across senior stakeholders, creative leads, and production partners. You bring exceptional problem-solving skills, sharp attention to detail, and a bias to action - effortlessly balancing the operational cadence of full-funnel campaigns with high creative standards. Above all, you are a collaborative connector who builds momentum across diverse teams to shepherd ambitious work seamlessly from concept through to market launch.

You'll need to have:

• Bachelor's degree or four or more years of work experience.

• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

• Agency or in-house agency experience.

• Experience building, refining, and evaluating creative briefs from high-level marketing strategies.

• Proven experience leading end-to-end go-to-market execution and delivery across full-funnel digital touchpoints (e.g., OLV, social, digital advertising).

• Track record of driving cross-functional alignment and managing complex stakeholder review cycles, including legal, compliance, business affairs, and partner integrations.

Even better if you have one or more of the following:

• Experience within the telecommunications, technology, or consumer mobility industries.

• In-depth knowledge of creative trafficking, asset delivery workflows, and dynamic rotation schedules across paid and owned channels.

• Experience presenting strategic rationales and campaign milestones directly to senior marketing leadership.

• Proficiency in enterprise workflow, creative management, and project tracking tools (such as Workfront).

• Demonstrated ability to navigate ambiguous, high-volume environments while proactively anticipating operational bottlenecks.

Where you'll be working

In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

Scheduled Weekly Hours

40

Equal Employment Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Benefits and Compensation

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.