Hybrid GTM Enablement Content & Learning Lead

Nexthink; Massachusetts; Hybrid; USD 110,000 - 170,000; Full time

Benefits offered by this job

Hybrid work model

Unlimited vacation

11 company holidays

3 volunteering days

Professional training platforms

401(k) with company matching

Referral bonuses

Job summary

Nexthink is seeking an experienced Enablement Lead to own and optimize our GTM content library across Nexthink Intelligence, Adopt, Amplify, Flow, AI Drive, and new releases. You will translate complex product depth into concise, rep-ready assets, and partner with product marketing, product, and customer success to ensure accuracy and relevance.

You will drive pedagogy, curate a scalable learning ecosystem, and design content for seven GTM roles, from AE to SE and CSM, while embracing multimodal

Qualifications

• 3+ years in enablement, instructional design, or GTM content development — ideally at a B2B SaaS company with a complex enterprise sales motion
• Genuine depth in instructional design and adult learning principles; you have strong opinions about what makes content work and can defend them
• Experience building methodology-aligned content — familiarity with MEDDIC/MEDDPICC, Challenger, Command of the Message, or similar is a strong plus
• Strong product acumen: able to learn a sophisticated software platform deeply enough to create accurate, useful content for multiple audience types

Responsibilities

• Own Nexthink's GTM content library end-to-end — ensuring everything is accurate, current, findable, and built to a consistent standard of quality
• Establish and maintain a content governance framework with defined owners, review cadences, and retirement criteria
• Partner with Product Marketing, Product, and CS to ensure content reflects the current product and customer narrative
• Translate abstract methodology into rep-ready tools (call guides, discovery frameworks, objection handling matrices)
• Design content for seven distinct GTM roles (AE, SE, CSM, etc.)
• Build Nexthink's library of AI-specific enablement content and practical playbooks
• Set and uphold the pedagogical standard for all enablement content and audit existing assets for quality

Skills

Enablement

Instructional design

GTM content creation

AI tools awareness

Content governance

Tools

Seismic

Highspot

Docebo

Articulate

Job description

Nexthink is seeking an experienced Enablement Lead to own and optimize our GTM content library across Nexthink Intelligence, Adopt, Amplify, Flow, AI Drive, and new releases. You will translate complex product depth into concise, rep-ready assets, and partner with product marketing, product, and customer success to ensure accuracy and relevance.

You will drive pedagogy, curate a scalable learning ecosystem, and design content for seven GTM roles, from AE to SE and CSM, while embracing multimodal