Hybrid Growth Marketing Director – Lifecycle + Paid

Feast & Fettle; Washington, Baltimore (District of Columbia, MD); Hybrid; USD 150,000 - 185,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Free Feast & Fettle membership

Flexible time off

Parental leave

Professional development allowance

Wellness reimbursement

Job summary

Feast & Fettle seeks a Director, Growth Marketing (Lifecycle + Paid) to lead our Marketing and Growth Team from a hybrid role across the Northeast Corridor, with on-site presence in Providence, RI about five days a month.

You’ll own both halves of the funnel—acquisition and retention—and manage a budget of $100K+/month, build MMM, run incrementality tests, and guide a two-person team. The role demands deep analytics and AI-enabled workflows for DTC growth.

Qualifications

• 7+ years across lifecycle, CRM, or retention marketing and paid media acquisition.
• Experience managing $100K+/month in paid media spend.
• Experience designing and interpreting incrementality tests.
• Strong analytical skills with fluency in contribution margin and financial modeling.
• Direct accountability for a paid budget at meaningful scale, measured on CAC, payback period, LTV, and ROAS rather than impressions.
• Hands-on marketing automation. We run on HubSpot; Braze, Klaviyo, Iterable, or Salesforce Marketing Cloud experience also works.
• Hands-on in Meta Ads Manager and Google Ads; out-of-home experience is a plus.
• SQL and comfort in a data warehouse (BigQuery; Snowflake or similar).
• Experience building or evaluating a marketing mix model.
• Fluent with AI tools in daily practice for copy variants, segmentation, and QA.
• A working command of subscription retention: churn drivers, cohort behavior, LTV, and reactivation.
• Strong testing discipline, A/B and multivariate; capable of leading a two-person team.
• Clear, efficient writing; able to brief copy effectively.

Responsibilities

• Own paid plan and budget across Meta, Google, OOH, and all paid channels.
• Build and maintain a marketing mix model (MMM) across all paid channels.
• Design and run incrementality tests to validate numbers against reality.
• Own channel mix, CAC, LTV, payback period, and spend pacing.
• Partner with Content + Creative on testing and execution.
• Lead pre-launch demand generation as markets open.
• Own lifecycle program across email, SMS, and direct mail: welcome, activation, subscription, renewal, win-back.
• Build segmentation and triggered journeys against the data model.
• Develop churn-risk segmentation and save messaging.
• Build and optimize landing pages for lifecycle campaigns.
• Collaborate with Member Services on offline retention and win-back.
• Own full-funnel reporting: retention, churn, reactivation rate, LTV, AOV, CAC, ROAS, MER.
• Define metrics with a computable structure; ensure data warehouse as truth source.
• Run an always-on testing program; manage a two-person team.
• Support scaling growth through AI-assisted copy, segmentation, and automation.

Skills

Lifecycle marketing

CRM

Retention marketing

Paid media

Tools

HubSpot

Braze

Klaviyo

Iterable

Salesforce Marketing Cloud

BigQuery

Snowflake

Meta Ads Manager

Google Ads

Job description

Feast & Fettle seeks a Director, Growth Marketing (Lifecycle + Paid) to lead our Marketing and Growth Team from a hybrid role across the Northeast Corridor, with on-site presence in Providence, RI about five days a month.

You’ll own both halves of the funnel—acquisition and retention—and manage a budget of $100K+/month, build MMM, run incrementality tests, and guide a two-person team. The role demands deep analytics and AI-enabled workflows for DTC growth.