Growth-Driven Performance Marketing Manager (Hybrid/Remote)

Dolead, Incorporated; Cambridge (MA); Híbrido; USD 90.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Transportation costs reimbursement up

Healthcare (Aetna)

401K retirement plan

Flexible vacation policy

Remote flexibility 2-3 days/week in MA

Diverse & multicultural environment

Team events

Office in Cambridge/Boston area

Descripción de la vacante

Dolead, Incorporated, is hiring a Performance Marketing Manager Specialist to own performance and growth for a NA portfolio. Join a new growth squad with Customer Success and Paid Acquisition specialists to drive growth for advertisers and optimize across paid channels.

You’ll work in a hands-on role, testing ideas, analyzing data, and gradually taking more ownership over performance. Boston-area hybrid work policy applies.

Formación

• 4-6+ years of experience in performance marketing, paid acquisition or growth marketing in a data-driven environment.
• Strong hands-on experience with Google Ads and good working knowledge of Meta Ads.
• Comfortable with performance metrics such as CPL, CPA, CVR, ROAS and revenue KPIs.
• Experience running tests across campaigns, creatives, audiences or landing pages.
• Able to manage several campaigns, markets or accounts at the same time.
• Clear communicator who can turn data into actionable recommendations.
• Curious, proactive and comfortable in a fast-moving environment.

Responsabilidades

• Manage and optimize paid acquisition campaigns across channels including Google Ads and Meta Ads, with exposure to TikTok, Taboola or Outbrain depending on portfolio.
• Monitor key performance indicators and identify meaningful changes in performance.
• Investigate performance issues across channels, creatives, landing pages, offers, tracking and market conditions.
• Translate analysis into clear recommendations and prioritized actions for the squad.
• Support the development of growth plans alongside the Performance Marketing and Customer Success teams.
• Build and run structured experiments across creatives, audiences, offers, landing pages and channel mix.
• Work closely with Paid Acquisition specialists to improve campaign execution and share learnings.
• Contribute to forecasting, performance reviews and regular reporting on portfolio health.
• Monitor competitors, platform developments and acquisition trends to identify new opportunities.
• Build a strong understanding of our clients’ businesses, funnels and growth challenges.

Conocimientos

Performance marketing

Google Ads

Meta Ads

Data-driven

A/B testing

Campaign management

Communication

Curiosity

Herramientas

Google Ads

Meta Ads

Descripción del empleo

Dolead, Incorporated, is hiring a Performance Marketing Manager Specialist to own performance and growth for a NA portfolio. Join a new growth squad with Customer Success and Paid Acquisition specialists to drive growth for advertisers and optimize across paid channels.

You’ll work in a hands-on role, testing ideas, analyzing data, and gradually taking more ownership over performance. Boston-area hybrid work policy applies.