Lifecycle & Paid Growth Marketing Ops Specialist

Feast & Fettle; East Providence (RI); Hybrid; USD 85,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Free Feast & Fettle membership

Parental leave

Professional development stipend

Wellness reimbursement

Flexible time off

Job summary

Feast & Fettle is seeking a Marketing Operations Specialist (Lifecycle + Paid) to own automation and paid channels. Hybrid role across the Northeast Corridor with on‑site work in Providence, RI ~5 days per month.

You’ll manage lifecycle campaigns in HubSpot, optimize Meta/Google Ads, and ensure data hygiene for marketing measurement. The role emphasizes hands‑on HubSpot, Meta Ads Manager, Advanced tracking, and a pragmatic, systems‑minded approach.

Qualifications

• 3–5 years in marketing operations, ad operations, or growth operations at a DTC, e‑commerce, or subscription brand, or at a paid social agency serving them.
• Hands‑on HubSpot experience building workflows, lists, and email. Klaviyo, Braze, or Iterable experience also strong.
• Hands‑on Meta Ads Manager and Business Suite experience at volume, including Advantage+ campaigns and automated rules for pacing, pausing, and scaling.
• Experience with Meta’s bulk import or a bulk ad launcher: Smartly, Birch (formerly Revealbot), Madgicx, or an in‑house tool.
• Working knowledge of tracking: UTMs, Meta Pixel, Conversions API, Google Tag Manager, GA4, and product catalogs.
• Experience with reverse‑ETL or data activation tools, like Hightouch or Segment, is a strong plus.
• Comfortable in spreadsheets and basic SQL.
• Fluent with AI tools in daily practice for generating ad variants and QA tasks.
• No‑code or light scripting experience (Zapier, Make, Slack workflows) is a plus.
• Comfort with repeatable, QA‑driven workflows.

Responsibilities

• Build and launch lifecycle campaigns in HubSpot across email and SMS: workflows, lists, segments, and triggered journeys.
• QA every send before it goes out: rendering, links, personalization, suppressions, and entry/exit logic.
• Manage the send calendar and keep deployment on schedule, especially through launches.
• Deploy and manage hundreds of Meta ads each month in Ads Manager and Business Suite: campaign and ad set setup, launch, pacing, and pausing.
• Run bulk creative uploads from our content calendar and help optimize creative assets.
• Set up structured creative tests: variant naming conventions, test design, and clean readouts.
• Own tracking hygiene: UTMs, Meta Pixel, Conversions API, and product catalog accuracy.
• Expand into Google Ads deployment as we grow the channel mix.
• Stand up Hightouch audiences and syncs from BigQuery into HubSpot and Meta.

Skills

HubSpot

Email Marketing

SMS Campaigns

Meta Ads Manager

A/B Testing

SQL Basics

AI Tools

Data Tracking

Tools

HubSpot

Klaviyo

Birch/Revealbot

Hightouch

Segment

GA4

Google Tag Manager

Zapier/Make

Job description

Feast & Fettle is seeking a Marketing Operations Specialist (Lifecycle + Paid) to own automation and paid channels. Hybrid role across the Northeast Corridor with on‑site work in Providence, RI ~5 days per month.

You’ll manage lifecycle campaigns in HubSpot, optimize Meta/Google Ads, and ensure data hygiene for marketing measurement. The role emphasizes hands‑on HubSpot, Meta Ads Manager, Advanced tracking, and a pragmatic, systems‑minded approach.