Lifecycle & Paid Marketing Operations Specialist

Feast & Fettle; Washington, Baltimore (District of Columbia, MD); Hybrid; USD 85,000 - 110,000; Full time

Benefits offered by this job

Health insurance

Dental coverage

Vision coverage

Paid parental leave

Professional development stipend

Wellness reimbursement

Free Feast & Fettle membership

Job summary

Feast & Fettle is seeking a Marketing Operations Specialist (Lifecycle + Paid) to join our Marketing and Growth Team. This hybrid role is open to candidates across the Northeast Corridor with on-site presence in Providence, RI about five days per month.

You will own the moment a new Member moves from ad to email, build lifecycle campaigns in HubSpot, manage hundreds of ads monthly, and ensure data and tracking accuracy across platforms. Collaboration with Growth Marketing is essential.

Qualifications

• 3–5 years in marketing operations, ad ops, or growth ops at a DTC/e‑commerce/subscription brand.
• Hands-on HubSpot experience building workflows, lists, and emails; experience with Klaviyo/Braze/Iterable is a plus.
• Experience with Meta Ads Manager/Business Suite at high volume; automated rules for pacing, pausing, and scaling.

Responsibilities

• Build and launch lifecycle campaigns in HubSpot across email and SMS.
• QA every send: rendering, links, personalization, suppressions, and logic.
• Manage send calendar and ensure on-schedule deployments during launches.
• Deploy and manage hundreds of Meta ads monthly, including campaign setup and pacing.
• Upload creative assets via internal tooling and improve processes.
• Set up structured tests, naming conventions, and readouts.
• Maintain tracking hygiene: UTM conventions, Meta Pixel, Conversions API, catalog accuracy.
• Expand into Google Ads deployment as channel mix grows.
• Stand up and operate audience syncs from BigQuery into HubSpot and Meta.

Skills

HubSpot workflows

Email marketing

SMS campaigns

Meta Ads Manager

Bulk ad launch tools

UTMs & tracking

SQL (basic)

AI tooling

Education

3–5 years in marketing ops

Tools

Klaviyo

Braze

Iterable

Google Ads

Smartly / Birch / Madgicx

Hightouch

Segment

GA4

Google Tag Manager

Job description

Feast & Fettle is seeking a Marketing Operations Specialist (Lifecycle + Paid) to join our Marketing and Growth Team. This hybrid role is open to candidates across the Northeast Corridor with on-site presence in Providence, RI about five days per month.

You will own the moment a new Member moves from ad to email, build lifecycle campaigns in HubSpot, manage hundreds of ads monthly, and ensure data and tracking accuracy across platforms. Collaboration with Growth Marketing is essential.