Growth-Driven Paid Search Lead Architect

Hurrdat; Lincoln (NE); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Parental Leave

Employee Discounts

401(k) Retirement Plan

Responsible Time Off Policy

Job summary

Hurrdat is seeking a lead-acquisition expert to own full-funnel Google advertising across Search, Performance Max, and Demand Gen for a high-consideration consumer marketplace. This role reports to the Director of Paid Acquisition and requires strategy, measurement discipline, and conversion-led optimization to drive qualified leads at scale.

The ideal candidate will plan, build, and optimize campaigns, develop keyword strategies, and collaborate across teams to align landing pages and tracking.

Qualifications

• Proven track record of directly managing six-figure monthly paid-search budgets with direct ownership.
• Deep command of geo-targeting structures and match-type strategy.
• Strong understanding of Google Ads audience tools and policies.

Responsibilities

• Plan, build, and manage Google Ads campaigns (Search, Performance Max, Demand Gen) with full ownership of strategy and outcomes.
• Develop and execute keyword strategy including negative keywords and term analysis.
• Monitor and optimize performance, adjust bids, budgets, and ad copy to improve cost-per-lead and conversions.
• Collaborate with creative, analytics, and account management teams on objectives and landing pages.
• Manage budgets with proper pacing and spend accountability at scale.
• Prepare and present performance reports with actionable next steps for clients.
• Stay current on platform updates and industry trends to maintain a competitive edge.

Skills

Paid search leadership

Geotargeting

Match-type strategy

CPQL optimization

Tools

Google Ads

Job description

Hurrdat is seeking a lead-acquisition expert to own full-funnel Google advertising across Search, Performance Max, and Demand Gen for a high-consideration consumer marketplace. This role reports to the Director of Paid Acquisition and requires strategy, measurement discipline, and conversion-led optimization to drive qualified leads at scale.

The ideal candidate will plan, build, and optimize campaigns, develop keyword strategies, and collaborate across teams to align landing pages and tracking.