Senior Campaign Leader: Drive Multi-Channel Growth

Waters Corporation; Goleta (CA); Hybrid; USD 107,000 - 178,000; Full time

Job summary

Waters Corporation seeks a results-oriented Campaign Management leader to guide the design, execution, and optimization of marketing campaigns that drive pipeline growth. You will partner with product marketing, inside sales, and regional teams to ensure alignment with business priorities and revenue goals.

The role emphasizes cross-functional collaboration, data-driven decision making, and a focus on ROMI, with responsibilities spanning planning, activation, lead management, and performance

Qualifications

• 7+ years of experience in B2B marketing.
• Experience managing and developing marketing professionals.
• Strong understanding of demand generation tactics.
• Expertise in integrated marketing planning, channel mix optimization, and customer journey mapping.
• Data-driven mindset with the ability to analyze KPIs and optimize programs.
• Strong communication and stakeholder management skills.

Responsibilities

• Translate business priorities into integrated campaign plans.
• Oversee activation across digital, events, and partner channels.
• Streamline lead capture, routing, and nurturing processes.
• Define and track KPIs and provide dashboards.
• Recommend budget allocations based on impact and ROMI.

Skills

Campaign management

Demand generation

Multi-channel campaigns

Data-driven

Stakeholder management

Job description

Waters Corporation seeks a results-oriented Campaign Management leader to guide the design, execution, and optimization of marketing campaigns that drive pipeline growth. You will partner with product marketing, inside sales, and regional teams to ensure alignment with business priorities and revenue goals.

The role emphasizes cross-functional collaboration, data-driven decision making, and a focus on ROMI, with responsibilities spanning planning, activation, lead management, and performance