Head of Digital Growth & Lifecycle (DTC)

Nood INC; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Unlimited PTO

Comprehensive health/vision/dental benefits

Performance-based incentives

Job summary

Nood INC is seeking a Head of Digital to drive direct-to-consumer growth through effective digital strategies. This role entails managing P&L, overseeing paid acquisition channels, and enhancing conversion rates across various platforms, including Shopify and social media. Candidates should have 7-10 years of experience in digital marketing or growth roles, ideally with a consulting background. The position offers competitive compensation, performance-based incentives, and benefits like unlimited PTO and hybrid work flexibility.

Qualifications

• 7-10+ years in growth, digital strategy, or performance marketing with P&L accountability.
• Strong command of CRO, lifecycle/CRM strategy, and experimentation design.
• Proven track record of scaling profitably.

Responsibilities

• Own the DTC growth engine: revenue, contribution margin, and growth levers.
• Manage paid acquisition strategy across multiple platforms.
• Lead performance creative function and drive acquisition performance.

Skills

Growth strategy

Digital marketing

Performance marketing

Data analysis

CRO

Education

7-10+ years in growth or digital strategy

Consulting background

Tools

Shopify

Triple Whale

Meta

Google

Job description

Nood INC is seeking a Head of Digital to drive direct-to-consumer growth through effective digital strategies. This role entails managing P&L, overseeing paid acquisition channels, and enhancing conversion rates across various platforms, including Shopify and social media. Candidates should have 7-10 years of experience in digital marketing or growth roles, ideally with a consulting background. The position offers competitive compensation, performance-based incentives, and benefits like unlimited PTO and hybrid work flexibility.