Hybrid Digital Marketing Specialist — Web & Analytics

General Dynamics Information Technology; Falls Church (VA); Hybrid; USD 71,000 - 85,000; Full time

Benefits offered by this job

Hybrid worksite

Job summary

General Dynamics Information Technology is seeking a Digital Marketing Specialist to manage and enhance our web presence. You will collaborate with cross-functional teams to deliver a seamless online experience that reflects the quality and innovation of our brand.

You will produce and edit web content, monitor SEO trends, and track performance using Google Analytics and SEMrush, applying data-driven insights to optimize campaigns and content reliability.

Qualifications

• Bachelor of Arts/Bachelor of Science in Marketing or related discipline.
• 2+ years of related experience (or 6+ years of cutting edge marketing technology experience in lieu of degree)
• Experience with CMS and web analytics is preferred.

Responsibilities

• Produce, maintain and edit compelling, well-designed web content using our CMS.
• Coordinate content input and approvals from stakeholders across the marketing team.
• Maintain knowledge of SEO, GEO and AEO trends and advise on optimizing web content for search visibility.

Skills

Collaboration

Digital Marketing

Marketing Tools

Web Content Management

Web Marketing Analytics

Education

Bachelor in Marketing or related

Tools

Contentful

Google Analytics

SEMrush

Job description

General Dynamics Information Technology is seeking a Digital Marketing Specialist to manage and enhance our web presence. You will collaborate with cross-functional teams to deliver a seamless online experience that reflects the quality and innovation of our brand.

You will produce and edit web content, monitor SEO trends, and track performance using Google Analytics and SEMrush, applying data-driven insights to optimize campaigns and content reliability.