Hybrid Digital Marketing Specialist: SEO & Web Analytics

Visit Detroit; Detroit (MI); Hybrid; USD 60,000 - 85,000; Full time

Benefits offered by this job

Competitive Compensation

Life, medical, vision, and dental

11 Paid Company Holidays

PTO Referral Bonus

17 PTO Days per year

401(K) with 4% Match

Paid Parking

Job summary

Visit Detroit is seeking a digital marketing projects specialist to manage website-related initiatives, SEO optimization, and analytics reporting. You will support the Senior Director of Marketing with data-driven decision making and collaboration across departments.

The role focuses on improving visitdetroit.com, producing regular analytics insights, and coordinating content updates for events and campaigns. A hybrid schedule in Detroit supports in-person collaboration and remote work as needed.

Qualifications

• At least one year of work experience in digital marketing.
• Strong SEO proficiency and content management capability.
• Experience analyzing data and reporting insights to marketing teams.
• Proficiency with analytics tools and social media reporting.

Responsibilities

• Conduct tourism and visitor research with data collection and forecasting.
• Coordinate web and social media analytics and reporting for marketing."
• Optimize visitdetroit.com and microsites for SEO and UX.
• Manage website content updates and vendor relations for ongoing projects.
• Collaborate with marketing to create digital content and campaigns.
• Support research needs for new tourism initiatives and campaigns.

Skills

SEO

Project management

Content management

Data analysis

Tools

Google Analytics

Sprout Social

Job description

Visit Detroit is seeking a digital marketing projects specialist to manage website-related initiatives, SEO optimization, and analytics reporting. You will support the Senior Director of Marketing with data-driven decision making and collaboration across departments.

The role focuses on improving visitdetroit.com, producing regular analytics insights, and coordinating content updates for events and campaigns. A hybrid schedule in Detroit supports in-person collaboration and remote work as needed.