Technology Marketing Leader - Hybrid, Enterprise Campaigns

General Dynamics Information Technology; Merrifield (VA); Hybrid; USD 108,000 - 145,000; Full time

Job summary

General Dynamics Information Technology is seeking a dynamic Technology Marketing Manager to lead end-to-end marketing campaigns that spotlight the company’s technology offerings and drive enterprise growth.

You will build and execute integrated programs, collaborate with a cross-functional marketing team and stakeholders across Technology, guiding campaigns from concept through measurement, alignment with strategic priorities, and go-to-market execution across multiple channels, including

Qualifications

• Bachelor's degree required.
• 8+ years of combined marketing, corporate communications, brand management, and/or public relations agency experience with a Bachelor's degree (6+ years experience with Master's degree).
• Knowledge of US Federal Government IT industry services, systems, and products marketplace and related media.
• Experience in cross-channel marketing communications (PR, events, digital and social media).
• Strong writing and public speaking skills and interpersonal communication skills.
• Writing samples available upon request.

Responsibilities

• Building consultative relationships with subject matter experts, CTO/business development/growth teams, operational leaders, and GDIT’s broader technology ecosystem.
• Developing strategies to effectively market GDIT’s technology offerings, including creating engagement plans that align with business opportunities and enterprise goals.
• Consulting with external marketing vendors, media partners, and agency teams to deliver compelling marketing campaigns and outreach programs.
• Collaborating closely with key stakeholders to shape high‑impact marketing activities such as customer‑facing workshops, editorial articles, webinars, events, sponsorships, advertising, and more.
• Monitoring campaign performance and success metrics, providing timely updates to stakeholders while identifying areas for optimization and improvement.
• Proactively identifying opportunities to integrate GDIT’s technology expertise into marketing campaigns across our business verticals to strengthen brand differentiation.
• Working effectively within a large, matrixed organization—ensuring alignment and collaboration across multiple teams and levels of leadership.

Skills

Marketing Communications

Partnership Management

Technology Marketing

Education

Bachelor's degree

Job description

General Dynamics Information Technology is seeking a dynamic Technology Marketing Manager to lead end-to-end marketing campaigns that spotlight the company’s technology offerings and drive enterprise growth.

You will build and execute integrated programs, collaborate with a cross-functional marketing team and stakeholders across Technology, guiding campaigns from concept through measurement, alignment with strategic priorities, and go-to-market execution across multiple channels, including